TP-Link – Case Study

TP-Link is the world’s #1 provider of consumer WiFi networking devices, shipping products to over 170 countries and hundreds of millions of customers. Jargon PR has worked with TP-Link since January 2019.

Campaign Objectives

• Launch new products to consumers, retailers and channel
• Maintain strong TP-Link presence in the press when new products aren’t available
• Build an engaged community via social platforms actively engaging with key partners and ecommerce customers
• Capitalise on opportunities in lifestyle press for smart home and networking placements
• Establish TP-Link as industry leaders across the B2C and B2B technology sectors

Tactics

• Reviews: dominate the media with top tier coverage showcasing TP-Link’s products and the technology behind them
• News: launch TP-Link’s latest products into the market
• Thought leadership: dominate the industry with unique and insightful content
• Competitions: grow TP-Link’s online profile and increase engagement between consumers, key partners, and the brand
• Event Support: secure media briefings with key industry press and trade shows

Campaign results (Jan-Nov 2020)

Highlights