TP-Link & JARGON PR CASE STUDY

Case Study focus: January 2020 – November 2020

TP-Link is the world’s #1 provider of consumer WiFi networking devices, shipping products to over 170 countries and hundreds of millions of customers. Jargon PR has worked with TP-Link since January 2019.

Campaign Objectives
  • Launch new products to consumers, retailers and channel
  • Maintain strong TP-Link presence in the press when new products aren’t available
  • Build an engaged community via social platforms actively engaging with key partners and ecommerce customers
  • Capitalise on opportunities in lifestyle press for smart home and networking placements
  • Establish TP-Link as industry leaders across the B2C and B2B technology sectors
Tactics
  • Reviews: dominate the media with top tier coverage showcasing TP-Link’s products and the technology behind them
  • News: launch TP-Link’s latest products into the market
  • Thought leadership: dominate the industry with unique and insightful content
  • Competitions: grow TP-Link’s online profile and increase engagement between consumers, key partners, and the brand
  • Event Support: secure media briefings with key industry press and trade shows

Campaign results (Jan-Nov 2020)

0M+
OPPORTUNITIES TO SEE
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PRESS COVERAGE ACHIEVED (PRINT & ONLINE)
  • Increased Awareness

    Increased industry awareness of TP-Link’s announcements and products through media relations and product reviews

  • Earned Media Coverage

    Coverage achieved in national publications and top tier consumer technology media including 20 mentions in T3 and three mentions in Wired

  • Social Media

    Generated over 1,000,000 impressions on Twitter and increased Twitter followers by over 1,500


Highlights

Pocket LintT3
ForbesExpert Reviews
StuffPC Mag
WiredTechRadar