ESTABLISHING TOLA MOBILE AS THE BIG PLAYER WITHIN THE MOBILE PAYMENTS INDUSTRY
Tola is a mobile payment service provider, offering benefits for everyone involved in mobile transactions. Its products take the hassle, cost and risk out of paying for goods and services by phone.
Objectives
Tactics
Campaign results
0M+
OPPORTUNITIES TO SEE0
PRESS COVERAGE ACHIEVED (PRINT & ONLINE)Increased awareness
Jargon PR successfully secured and managed analyst briefings and profiling opportunities which raised awareness of CEO Shane Leahy and Head of Product Simon Pepper
Maximised awareness at trade shows
Provided trade show support including 15+ media briefings secured at international events including Mobile World Congress
Communicated brand message
Consistent coverage secured within key target media such as Total Telecom and Mobile Payments World
Event support
Supported Tola in its event ‘Monetising Mobile and Digital Engagement’ in partnership with Vodafone and produced thought leadership content as a result