TOLA MOBILE JARGON PR CASE STUDY

Campaign date: 2017-2018

ESTABLISHING TOLA MOBILE AS THE BIG PLAYER WITHIN THE MOBILE PAYMENTS INDUSTRY

Tola is a mobile payment service provider, offering benefits for everyone involved in mobile transactions. Its products take the hassle, cost and risk out of paying for goods and services by phone.

Objectives
  • Amplify awareness of the Tola brand and key messages amongst the telecoms, African wireless and business media
  • Secure the positioning as the leading provider of mobile payment solutions
  • Highlight the achievements and success of the business through showcasing key partnerships
  • Communicate consistent brand messaging and USPs across all content
Tactics
  • Thought Leadership: dominate the media with unique content
  • News: increase awareness of Tola’s latest appointments, partnerships and launches
  • Awards: receive industry recognition and position the business ahead of competitors
  • Profiling: showcase Tola’s key executives and their expertise
  • Viewpoints: provide a commentary on the latest industry updates
  • Event Support: secure briefings with key industry press at trade shows, particularly Mobile World Congress

Campaign results

0M+
OPPORTUNITIES TO SEE
0
PRESS COVERAGE ACHIEVED (PRINT & ONLINE)
  • Increased awareness

    Jargon PR successfully secured and managed analyst briefings and profiling opportunities which raised awareness of CEO Shane Leahy and Head of Product Simon Pepper

  • Maximised awareness at trade shows

    Provided trade show support including 15+ media briefings secured at international events including Mobile World Congress

  • Communicated brand message

    Consistent coverage secured within key target media such as Total Telecom and Mobile Payments World

  • Event support

    Supported Tola in its event ‘Monetising Mobile and Digital Engagement’ in partnership with Vodafone and produced thought leadership content as a result


Highlights

ITProPortal
InternetRetailing
Mobile Payment World
Finance Monthly

Marketing Tech
Total TelecomPayment Eye