Tola - Case Study - Jargon PR

TOLA MOBILE JARGON PR CASE STUDY

Campaign date: 2017-2018

ESTABLISHING TOLA MOBILE AS THE BIG PLAYER WITHIN THE MOBILE PAYMENTS INDUSTRY

Tola is a mobile payment service provider, offering benefits for everyone involved in mobile transactions. Its products take the hassle, cost and risk out of paying for goods and services by phone.

Objectives

Amplify awareness of the Tola brand and key messages amongst the telecoms, African wireless and business media
Secure the positioning as the leading provider of mobile payment solutions
Highlight the achievements and success of the business through showcasing key partnerships
Communicate consistent brand messaging and USPs across all content

Tactics

Thought Leadership: dominate the media with unique content
News: increase awareness of Tola’s latest appointments, partnerships and launches
Awards: receive industry recognition and position the business ahead of competitors
Profiling: showcase Tola’s key executives and their expertise
Viewpoints: provide a commentary on the latest industry updates
Event Support: secure briefings with key industry press at trade shows, particularly Mobile World Congress

Campaign results

0M+

OPPORTUNITIES TO SEE

PRESS COVERAGE ACHIEVED (PRINT & ONLINE)

Increased awareness
Jargon PR successfully secured and managed analyst briefings and profiling opportunities which raised awareness of CEO Shane Leahy and Head of Product Simon Pepper
Maximised awareness at trade shows
Provided trade show support including 15+ media briefings secured at international events including Mobile World Congress
Communicated brand message
Consistent coverage secured within key target media such as Total Telecom and Mobile Payments World
Event support
Supported Tola in its event ‘Monetising Mobile and Digital Engagement’ in partnership with Vodafone and produced thought leadership content as a result