THINGSTREAM JARGON PR CASE STUDY

Campaign duration: 14 months

POSITIONING THINGSTREAM AS MARKET LEADER WITHIN THE IOT INDUSTRY

Thingstream is a global machine-to-machine (M2M) connectivity proposition that delivers
ubiquity, security and better connectivity for IoT applications via the world’s first global IoT
connectivity platform.

Objectives
  • Highlight expertise in the IoT market across key verticals within Europe
  • Communicate the personal success of Senior Executives within the UK industry and business media
  • Secure industry recognition for the Thingstream in order to drive widespread credibility
  • Managing Germany PR agency centrally to communicate consistent messaging across Europe
Tactics
  • News: Generating awareness of news output and company announcements
  • Media relations: Briefings with senior team to drive understanding within target media
  • Thought leadership: Establish the potential of IoT in a number of sectors
  • Executive profiling: Position VP of Business Development as a key figure within the industry

Campaign results

0M+
OPPORTUNITIES TO SEE
0
PRESS COVERAGE ACHIEVED (PRINT & ONLINE)
  • Media coverage

    Key opportunities secured with the likes of Read Write with a reach of 1.2 million and Engineering.com with a reach of 1.1 million. The coverage received was split between business, environmental and IoT press

  • Industry recognition

    Created an ongoing presence for Thingstream for the duration of the campaign. Coverage achieved was a mix of profiling, news announcements and thought leadership

  • Communicated brand message

    Consistent brand messaging across Europe within Thingstream’s target markets and verticals


Highlights

ComputerwocheEngineering.com
Industry of Things
Information AgeThe Register
TelecomPaper