SML RFID JARGON PR CASE STUDY

2019 Campaign Highlights

GOAL: Maintain SML RFID’s position as industry leader in the UK and US

SML is a leading technology provider for the New Era in Retailing. It is the leading full-service RFID solution provider and trusted partner to the world’s largest retailers and fashion brands, delivering proven results and rapid ROI’s

Objectives
  • Generate awareness of SML RFID’s customer wins, technology developments, new products and RIS launches
  • Establish the expertise of key spokespeople within the retail, technology, business and supply chain press
  • Provide support at retail trade shows including securing journalist briefings and comment opportunities
Tactics
  • Content Creation: Expertly created news, thought leadership articles, award entries, and case studies
  • Media relations: Securing feature opportunities and briefings with target press
  • Event supprt: Maximising SML RFID’s PR presence at trade shows
  • Executive profiling: Communicate the expertise of SML RFID’s CTO
  • Marketing activity: Assist with additional communications including newsletter creation and social media management

Campaign results

0M+
OPPORTUNITIES TO SEE
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PRESS COVERAGE ACHIEVED (PRINT & ONLINE)
  • Ongoing presence

    Achieved regular global media coverage across the retail, supply chain and business press

  • Communicating expertise

    Established key spokespeople as thought leaders through the use of insightful and well-crafted content

  • Media relations

    Meaningful relationships developed with influential press and industry figures through ongoing engagement

  • Streamlined communications

    Integrated communications – streamlining of media relations, social and content marketing


Highlights

RFID JournalJust-Style
Fibre2Fashion
Essential RetailApparel
JustStyleBusiness of Fashion