GOAL: Maintain SML RFID’s position as industry leader in the UK and US
SML is a leading technology provider for the New Era in Retailing. It is the leading full-service RFID solution provider and trusted partner to the world’s largest retailers and fashion brands, delivering proven results and rapid ROI’s
Objectives
Tactics
Campaign results
0M+
OPPORTUNITIES TO SEE0
PRESS COVERAGE ACHIEVED (PRINT & ONLINE)Ongoing presence
Achieved regular global media coverage across the retail, supply chain and business press
Communicating expertise
Established key spokespeople as thought leaders through the use of insightful and well-crafted content
Media relations
Meaningful relationships developed with influential press and industry figures through ongoing engagement
Streamlined communications
Integrated communications – streamlining of media relations, social and content marketing