SML RFID & JARGON PR CASE STUDY

Case Study focus: January 2020 – November 2020

SML is a leading technology provider for this New Era in Retailing. It is the full-service RFID solution provider and trusted partner to the world’s largest retailers and fashion brands, delivering proven results and rapid ROI’s. Jargon PR has worked with SML since June 2016.

Campaign Objectives
  • Continue to drive brand awareness for SML RFID throughout the international technology, business and retail media.
  • Continue to permeate consistent brand messaging and core USPs across all channels.
  • As a result of increased brand awareness and industry positioning, the campaign aims to generate new business leads for SML reaching and influencing international retailers.
  • With SML not attending trade shows throughout 2020, utilize a number of PR channels to engage with end customers; communicating the value and ROI of RFID technology
Tactics
  • News: Position SML RFID as a growing, innovative company with new product announcements and company updates
  • Thought leadership: Communicate the expertise of key SML RFID spokespeople with insightful content
  • Executive profiling: Raise awareness of SML RFID’s CTO to increase credibility of the business
  • Awards: Provide SML RFID with a competitive edge within the industry
  • Blogs: Provide a source of topical and relevant commentary for SML RFID and communicate industry knowledge

Campaign results (Jan-Nov 2020)

0M+
OPPORTUNITIES TO SEE
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PRESS COVERAGE ACHIEVED (PRINT & ONLINE)
  • Increased Awareness

    Generated industry awareness of SML RIFD with regular global media coverage across the retail, supply chain and business press

  • Positioning

    Established key spokespeople as thought leaders through the use of insightful and well-crafted content

  • Media relations

    Meaningful relationships developed with influential press and industry figures through ongoing engagement


Highlights

Retail TimesEssential Retail
RFID & Wirless IoTWWD
A1 RetailSupply & Demand Chain Executive
Fibre2Fashion