Content is King. High quality content drives interest and engagement for a business. Your brand needs a steady stream of content for your own marketing channels and social media.
We believe in maximising every piece of content, from thought leadership articles, case studies, white papers, award entries and more, to ensure every piece is fully utilised to attract and engage your target customer. Our team of skilled writers works with clients to plan, write and place content with key publications.01.
Driving high profile branded press coverage for your business requires press contacts and a media strategy. Building relationships with key industry journalists can help to drive outstanding results for a campaign.
Jargon PR specialists work with dozens of journalists from the national, tech and business media on a day-to-day basis to create opportunities and place content in the media. This drives enquiries, web traffic and engagement in your brand.02.
Podcasts offer the ability to educate, inform and engage with existing and potential clients. Episodes can share key messages to an external audience or communicate internally. They are perfect for reaching an international audience.
Jargon PR will work with you on forward planning, to develop engaging discussion themes, help to finalise a podcast schedule and liaise with any guests. Episodes are uploaded to Apple Podcasts, Spotify and SoundCloud.
Listen to Jargon PR’s Podcast here.03.
Today customers turn to social media to learn and discover. A strong presence on social media is critical to help ensure you are in front of your target customers. Communicating on these platforms effectively spreads awareness and engagement with your brand.
Our team are experts in creating and managing a wide variety of social media profiles for our clients. We work with clients to develop a monthly schedule suggesting content to share across each platform based on industry trends, upcoming events, and relevant media coverage such as company news or thought leadership articles.04.
We have an exclusive partnership with Forbes.com, the world’s most trusted business media brand. This unique service drives credibility for your personal and company brand and creates a competitive advantage for you.
Working together we can create 10 articles over a one-year period and place these on your own branded area of Forbes.com. The Jargon PR team will work with you to establish key themes and draft insightful content for your branded platform.05.
Speaking opportunities put you at the forefront of target audiences. These can generate awareness of your business, as well as raising the profile of key spokespeople.
We have a strategic and shared approach to planning, management and delivery of earned speaker engagements, in order to maximise efficiency, results and budgets. Our team will research the most relevant events, liaise with organisers and work with you to draft the speaker submission.06.
Maximising Equity Value through a sale requires a strategy and planning. Creating, showcasing and reinforcing the correct company brand messaging provides you with a unique position in the market. This will maximise the greatest financial value from a sale.
Jargon PR has a unique methodology to bring a business to market and publicise it for sale. We have helped numerous entrepreneurs sell their business due to our unique and proven methodology.07.
Being recognised in industry awards is important when communicating credibility and positioning the company above key competitors as an ‘award-winning’ business. A successful awards campaign requires a proactive, diligent and highly organised approach.
Jargon PR will plan a comprehensive awards timeline with key dates and deadlines, research the key industry awards and relevant categories and draft award entries and working with customers where relevant08.
We work with exciting startups and corporates to raise their profile, create buzz and make an investment happen.
Over the past ten years, Jargon PR has helped numerous start-ups and scale-ups. Our unique expertise and insight makes Jargon PR the perfect partner for any start-up looking to raise its profile, in order to raise funding.09.
When a crisis hits, you need the right team behind you immediately. Our reputation management services have helped protect brands against the negative impact of product recalls, corporate espionage, public health disasters and hacks.
The team at Jargon PR are experts in handling and managing your reputation. We provide a strategic plan to best prepare for a potential crisis as well as carefully drafted content and advice for when a crisis has already occurred, to ensure you can minimise the damage to your business.010.
Analyst briefings offering the opportunity to highlight a company’s technology capabilities. It builds further credibility within your market with strategic identification of key industry analysts to be regularly briefed on your business proposition
Jargon PR will work with relevant analysts which create market-specific reports for your particular industry/technology. In order to coordinate an effective analyst relations campaign, Jargon PR will research when each report is created to ensure outreach to the appropriate analysts.011.
Trade Show Support
Trade shows are an optimum opportunity to maximise key spokespeople to get them directly in front of the press who are attending. Such events represent a significant opportunity to plan launches and conduct press briefings with key executives.
Our team supports clients pre, during, and post-trade show to create website event content, draft ongoing social promotion ahead of the show, set up media interviews, pitch for feature content, live social media support during the show, and create post-show content.012.
Messaging workshops establish typically small, bite-sized pieces of information about a business which are used in any communications activity to educate your target audience about your business and make sure they are familiar with your key values, traits and objectives.
Our messaging workshops provide key stakeholders with the support to establish a coherent plan for an effective way to communicate their business offering with key audiences. Jargon PR will polish the key messages and proof points, along with recommended communications channels for the key messages.013.
Our Executive Profiling service builds your reputation and will enable you to become a key person of influence in your industry. It provides credible market insight, builds prestige and heightens credibility.
Our service creates and manages your brand in the media as well as across your professional LinkedIn channel. We use comment and interview opportunities, thought leadership articles, and a social media programme to build your personal reputation.014.
Media training is critical for key individuals/ spokespeople who are likely to be put in front of journalists, to ensure they are prepared for any situations that might arise.
Our workshops focus on developing strong presentation skills and press training. Participants learn how to respond to difficult questions with clarity to convey the correct message, as well as key interview tips and tricks.015.
As part of the planning stage for all campaigns, we perform media audits for our clients to generate insights which help us to understand the current media perception of a business and plan insightful campaigns that will be well received by the target media.016.
Reporting & Management
Reporting and Management is crucial to the success of any campaign. Our team will keep you updated with daily communication and a weekly full team conference call.
In addition we create a quarterly ‘big picture’ review where we look at the agreed KPI’s and the campaign progress and media coverage.017.