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Consumer Tech

Consumer technology brands operate in increasingly crowded markets. With competition ever-growing, launching a new brand or driving cut-through for new products can be extremely challenging without an effective communications strategy. A successful consumer tech campaign relies on a deep understanding of your target audience and a passion for unique technology that enhances everyday lives. This is what we bring to your consumer tech business.

Our team of specialists work with challenger consumer tech brands to diversify, drive awareness and credibility that transforms them into category winners. We deliver bespoke campaign strategies which combine planning of new product launches, product review campaigns, social community engagement and seasonal features, to maximise awareness and establish advocacy from the most renowned consumer technology media outlets.

 

Case Study: TP-Link

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