SENSAVIS & JARGON PR CASE STUDY

Campaign Duration: 4 months – Sprint Campaign

Sensavis

Sensavis is a Swedish company offering high-quality visualization software for the education sector. Sensavis Visual Learning Tool includes all students in the learning process by making the complex easy, and by making learning fun and exciting. Launched in September 2013, it is currently used in 36 countries by over 550 schools.

Campaign Objectives
  • Drive press coverage for Sensavis throughout the UK and US education press
  • Launch the 3D Classroom app onto the international market and drive sales interest
  • Create an ongoing presence to drive international brand awareness and credibility
Tactics
  • News: Leverage product announcements to create brand interest
  • Thought leadership: Dominate the media with unique content thought leadership based content
  • Case Studies: Demonstrate the value Sensavis creates through branded client examples

Campaign results

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OPPORTUNITIES TO SEE
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PRESS COVERAGE ACHIEVED (PRINT & ONLINE)

  • Generated ongoing pipeline of coverage

    12 pieces of international coverage achieved throughout the three month campaign within the target UK and US education press

  • Drive website traffic

    75% of all press coverage included a direct link or website mention

  • Increased awareness

    The campaign generated an ongoing media presence and gave Sensavis a platform to communicate thought leadership to the market