PROMETHEAN TV & JARGON PR CASE STUDY

Campaign date: November 2019 – present

Promethean TV is an online platform for dynamically programming interactive video overlays for live and video content on the web, mobile and OTT platforms. It licences a tool that allows broadcasters to place contextual and relevant overlays onto live streams and VOD.

Campaign Objectives
  • Awareness: execute an industry ‘awareness campaign’ to drive significant awareness of the brand
  • Sales Leads: drive qualified sales leads to the business by educating the target audience about Promethean TV’s product
  • Credibility: create credibility for the business by legitimising the product and the business in the eyes of buyers with quality editorial media coverage
Tactics
  • Thought Leadership: dominate the media with unique content
  • News: generate awareness of Promethean TV’s latest announcements
  • Case studies: showcase Promethean TV’s successful work with customers
  • Profiling: establish the expertise of key executives
  • Event Support: secure briefings with key industry press at trade shows

Campaign results

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OPPORTUNITIES TO SEE
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PRESS COVERAGE ACHIEVED (PRINT & ONLINE)
  • Generated awareness

    Improved awareness of Promethean and its value proposition across the industry, focussing on COVID-19 and the boom in online streaming

  • Communicated expertise

    Established the team as experts in the industry, with insightful thought leadership articles and topical comment opportunities

  • Media relationships

    Built strong and meaningful relationships with broadcast/AV, technology and vertical press


Highlights

Advanced TelevisionForbes
KitPlusAV Magazine
Feed
Rapid TV NewsTVB Europe

Testimonial

“Sailing in stormy waters is a test of seamanship and steering, which is why you should put your best steerer on the helm. In the sea of COVID-19 chaos, Jargon proved deliberate and resourceful, and always helped us chart the right course. Even when waves broke over our carefully laid plans, they managed the PR equivalent of navigating our way into clearer, calmer waters.”

IAN SHARPE, CEO, PROMETHEAN TV