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Wireless Logic - The Future of Connectivity

Wireless Logic is one of the leading providers of M2M & IoT solutions. We have worked with the business since May 2020 to grow brand awareness and support its sales pipeline. So far, the campaign has achieved over 60 pieces of media coverage in target technology and IoT press.

PROJECTS
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//Wireless Logic – The Future of Connectivity

Background

A new thing, device or asset is connected to Wireless Logic’s cellular platform every 18 seconds of every day. And today, the group has over 4 million active IoT SIM subscribers across 130 countries, with collaborative partnerships that provide reach into more than 750 global networks.
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Wireless Logic - The Future of Connectivity

  • Duration : 13 months
  • Client : Wireless Logic
  • Sector : IoT
  • Region : UK
Objectives

- Drive Overall Sales Pipeline & Stimulate Lead Generation - secure positive press coverage with high quality media, and website backlinks
- Grow Brand Awareness & Industry Reputation - Building the credibility and reputation of the Wireless Logic brand with key SIs, ISPs, OEMs and end users
- Stimulate Channel Partners’ Ideas & Interest - increasing brand awareness from existing partners & attract new potential channel partners

Services used

- Content Creation
- Media Relations
- Executive Profiling
- Awards Programme
- PR Consultation

Strategy & Execution

- News: Interesting and engaging news to drive awareness of the brand and ensure Wireless Logic is top-of-mind for all new IoT customer projects
- Thought Leadership: A series of planned articles to showcase the company’s expertise and provoke sales interest. This builds engagement & credibility among prospects.
- Media Opportunities: Positioning the spokespeople as leading experts, we can improve credibility and awareness of the brand and team.
- Blogs: A series of carefully created blog to ensure the business remains topical by discussing industry trends
- Awards: Generate awareness of the impressive results achieved by Wireless Logic and position the business ahead of its competitors

Results

Sales Leads
- PR activity contributed to Wireless Logic hitting 100 monthly leads for the first time

Website traffic
- Ongoing presence in the media increased traffic to the Wireless Logic website

Awareness
- Generated awareness of the business through a range of insightful content placed across target business, technology, telecoms and IoT press

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