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Vamp - Launching a business in the UK

Jargon PR has worked with influencer marketing platform VAMP to generate awareness of the business in the UK market whilst building credibility in the ad tech industry through content-based tactics and a media relations PR campaign.

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//Vamp – Launching a business in the UK

Background

Vamp connects brands with influential content creators who are passionate about their products to provide authentic, lifestyle-based product placement in social media. Jargon PR worked with Vamp to launch the business in the UK and generate awareness of the business.
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Vamp - Launching a business in the UK

  • Duration : 24 months
  • Client : Vamp
  • Sector : Adtech
  • Region : UK
Aaron Brooks, Co-founder, Vamp

“Jargon PR have been extremely proactive in getting the Vamp brand out to the market and positioning our business front of mind with our target audience of Marketing professionals. It’s been a pleasure working with the team as they continue to work hard and build strategy and execution to continue to grow our presence in the UK market.”

Objectives

- Launch the VAMP brand in the UK market
- Build awareness & identity in the international adtech market through Media & Influencers that drives awareness of VAMP as a brand
- Drive high-quality marketing qualified sales leads directly to the UK based VAMP sales teams to pursue from key UK business

Services used

- Content Creation
- Speaker Programme
- Executive Profiling
- Awards Programme
- Messaging
- PR Consultation

Strategy & Execution

- NEWS: generate awareness of the business’ success in UK
- THOUGHT LEADERSHIP: Provide insights into the ad tech industry
- PROFILING OPPORTUNITIES: demonstrate expertise of key spokespeople within the industry to build credibility
- AWARDS: Promote the achievement and recent campaigns executed by the business
- EVENTS/SPEAKING- work with VAMP to maximise its presence at industry events through interviews, news, and media opportunities
- NEWS HIJACKING: Showcase Vamp’s expertise through commenting on key industry issues and news
- CASE STUDIES: Demonstrate success of recent influencer marketing campaigns & communicate its results

Results

- Generated consistent media exposure within key press through regular content generation and coverage
- Established strong and meaningful relationships with marketing, business, tech and vertical press
- Secured an overall greater awareness of the Vamp brand and its value proposition across the UK target media
- Raised the profile of Vamp’s Co-Founder through ongoing Interview opportunities to discuss relevant marketing and business topics

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