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TP-Link - Standing out in a crowded industry

The smart home industry is a overpopulated market, which means in order to stay competitive, brands must stand out from the crowd. Jargon PR has worked with TP-Link to raise brand awareness since January 2019. This case study shows the campaign highlights for 2020.

PROJECTS
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//TP-Link – Standing out in a crowded industry

Background

TP-Link is the world's #1 provider of consumer WiFi networking devices, shipping products to over 170 countries and hundreds of millions of customers. Jargon PR has worked with TP-Link since January 2019. This case study outlines the campaign between Jan 2020 - Dec 2020.
01.

TP-Link - Standing out in a crowded industry

  • Duration : 12 months
  • Client : TP-Link
  • Sector : Consumer
  • Region : UK
Objectives

- Launch latest smart home products to consumers, retailers and the channel
- Maintain strong TP-Link presence in the press when new products aren’t available
- Build an engaged community via social platforms actively engaging with key partners and ecommerce customers
- Capitalise on opportunities in lifestyle press for smart home and networking placements

Services used

- Content Creation
- Media Relations
- Social media
- Awards
- Trade Show Support
- PR Consultation

Strategy & Execution

- Reviews: dominate the media with top tier coverage showcasing TP-Link’s products and the technology behind them
- News: generate awareness of TP-Link’s latest product launches
- Thought Leadership: dominate the industry with unique and insightful content
- Event Support: secure media briefings with key industry press and trade shows
- Social Media: grow TP-Link’s online profile and increase engagement between consumers, key partners, and the brand

Results

Awareness
- Increased industry awareness of TP-Link’s announcements of new smart lighting, cameras, and plugs through media relations and product reviews

Earned media coverage
- Coverage achieved in national publications and top tier consumer technology media including 20 mentions in T3 and three mentions in Wired

Social media
- 1,000,000+ impressions on Twitter & increased Twitter followers by over 1,500

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