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SML RFID - Maintaining a competitive edge

Jargon PR has supported SML RFID throughout the pandemic and ensured a strong pipeline of media coverage during retail closures around the world. In just 2022 alone, the campaign has so far secured 73 pieces of coverage, with 16.5 million opportunities to see.

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//SML RFID – Maintaining a competitive edge


SML is a leading technology provider for the New Era in Retailing, working with Jargon PR since June 2016. The business is a full-service RFID solution provider and trusted partner to the world’s largest retailers and fashion brands.

SML RFID - Maintaining a competitive edge

  • Duration : 12 months
  • Client : SML RFID
  • Sector : Retail
  • Region : Global

- Continue to drive brand awareness for SML RFID throughout the US technology, business and retail media.

- Continue to permeate consistent brand messaging and core USPs across all channels.

- As a result of increased brand awareness and industry positioning, the campaign aims to generate new business leads for SML reaching and influencing international retailers.

Services used

- Content Creation
- Media Relations
- Social Media
- Awards
- Trade Show Support
- Executive Profiling
- PR Consultation

Strategy & Execution

- NEWS: Position SML RFID as a growing, innovative company with new product announcements and company updates
- THOUGHT LEADERSHIP: Communicate the expertise of key SML RFID spokespeople with insightful content
- EXECUTIVE PROFILING: Raise awareness of SML RFID’s CTO to increase credibility of the business
- AWARDS: Provide SML RFID with a competitive edge within the industry
- SOCIAL MEDIA: Streamline all communications with social media activity
- TRADE SHOW SUPPORT: Maximise presence at both physical and virtual shows with journalist briefings, social media support and news announcements
- BLOGS: Provide a source of topical and relevant commentary for SML RFID and communicate industry knowledge


- Increased industry awareness of SML RFID with regular US media coverage across the retail, supply chain and business press
- Drove awareness of the benefits of SML RFID’s technologies to help retailers recover from the pandemic

- Content published in target industry publications ensured that SML RFID became a key voice during the pandemic for the retail industry

Media relations
- Continued to develop meaningful relationships with influential press and industry figures through ongoing engagement