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Seedtag- Driving the Narrative for Contextual Advertising

Jargon PR has worked with Seedtag since February 2021 to initially drive awareness of its acquisition of Recognified, and continued to build upon this momentum in the following months. The campaign has delivered 43 pieces of coverage with 79 million opportunities to see so far.

PROJECTS
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//Seedtag- Driving the Narrative for Contextual Advertising

Background

Seedtag's value proposition relies on innovative and disruptive solutions for agencies and publishers, as well as differentiated and unique creatives, made to measure and perfectly integrated into ads. The company has more than 170 employees and an important international presence.
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Seedtag- Driving the Narrative for Contextual Advertising

  • Duration : 7 months
  • Client : Seedtag
  • Sector : Advertising
  • Region : UK & US
Objectives

- Continue to drive the momentum in the UK generated by the PR activity announcing Seedtag’s acquisition of Recognified
- Build upon conversations with journalists and develop strong, positive relationships between Seedtag and the media
- Launch Seedtag in the US and drive significant levels of awareness for the company
- Integrate communications activity across the UK and US to create a unified narrative

Services Used

- Content creation
- Media relations
- Awards
- Forbes Content
- Content management
- PR consultation

Strategy and Execution

- NEWS: Generate awareness of Seedtag’s latest acquisition, as well as new service offerings
-THOUGHT LEADERSHIP: establish Seedtag’s industry expertise through a series of insightful opinion articles
- CASE STUDIES: communicate Seedtag’s recent work to drive understanding of its services and successes
- CONTENT MANAGEMENT: Liaise with Seedtag’s content partners to ensure a steady flow of content across their platforms
- AWARDS: Create a competitive edge for the business and showcase some of its recent work
- FORBES CONTENT: draft engaging articles to be featured in Forbes Advertising Council to provide insight into key industry themes

Results

- Successfully generated awareness of Seedtag across key marketing, advertising and business press to communicate its messages, whilst positioning Seedtag as a successful and growing company
- Establish an ongoing pipeline of press release and thought leadership articles to ensure ongoing conversations with media to create and build journalist relationships
- Successfully launched Seedtag within the US market to educate its audience on its services, and drive awareness within a new region

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