Scroll Down
Back to home

Promethean - Navigating through a booming industry

The Jargon PR team worked with Promethean, provider of interactive video overlays, to educate the market on its product offering and communicate through the pandemic, and its effect on the broadcast industry. The campaign achieved 64 pieces of media coverage with over 70 million opportunities to see.

PROJECTS
Let's Start
//Promethean – Navigating through a booming industry

Background

Promethean TV is an online platform for dynamically programming interactive video overlays for live and video content on the web, mobile and OTT platforms. It licences a tool that allows broadcasters to place contextual and relevant overlays onto live streams and VOD.
01.

Promethean - Navigating through a booming industry

Category : Broadcast & AV
  • Duration : 13 months
  • Client : Promethean
  • Sector : Broadcast
  • Region : UK

“Sailing in stormy waters is a test of seamanship and steering, which is why you should put your best steerer on the helm. In the sea of COVID-19 chaos, Jargon proved deliberate and resourceful, and always helped us chart the right course. Even when waves broke over our carefully laid plans, they managed the PR equivalent of navigating our way into clearer, calmer waters.”

Objectives

- Awareness: execute an industry ‘awareness campaign’ to drive significant awareness of the brand
- Sales Leads: Drive qualified sales leads to the business by educating the target audience about your product
- Credibility: Create credibility for the business by legitimising the product and the business in the eyes of buyers with quality editorial media coverage

Services used

- Content Creation
- Media relations
- Executive Profiling
- PR Consultation

Strategy & Execution

- News - Generate awareness of Promethean's latest news
- Thought Leadership - Navigate through a booming industry and communicate the changes during COVID and lockdown
- Executive Profiling - Generate awareness of key spokespeople

Results

- Improved awareness of Promethean and its value proposition across the industry, focussing on COVID-19 and the boom in online streaming
- Established the team as experts in the industry, with insightful thought leadership articles and topical comment opportunities
- Continued high quality media exposure through content generation and company news
- Built strong and meaningful relationships with broadcast/AV, technology and vertical press

Close