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NMPi - Showcasing the power of digital advertising

Jargon PR worked with digital advertising specialists, NMPi, to generate awareness of the business within the technology and marketing media through a range of content and media-focussed tactics. The campaign achieved 44 pieces of press coverage with over 12 million opportunities to see.

PROJECTS
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//NMPi – Showcasing the power of digital advertising

Background

NMPi is an award-winning digital marketing agency. The company's sole aim is to help ambitious brands create a step change in their online performance.
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NMPi – Showcasing the power of digital advertising

  • Duration : 10 months
  • Client : NMPi
  • Sector : Marketing
  • Region : UK
Objectives

- Position NMPi as a leading provider of digital advertising solutions as well as a team of industry experts
- Highlight the personal expertise and successes of key NMPi professionals within the UK marketing and business media
- Secure industry recognition for NMPi’s business expansion, product portfolio and customers to drive widespread credibility

Services used

- Content creation
- Media relations
- Event Support
- Awards programme
- Executive Profiling
- PR Consultation

Strategy & Execution

- NEWS: Generate awareness of latest announcements
- EVENT SUPPORT: Work with NMPi to maximise its presence at industry events through interviews, news, and media opportunities
- THOUGHT LEADERSHIP: Provide insights into the digital marketing and advertising industry
- AWARDS: Showcase the work carried out by NMPi and solidify its competitiv edge

Results

- Increased industry awareness of NMPi’s expansion, products and customers through regular trade press coverage within industry-leading publications
- Successful positioning of NMPi experts as industry thought leaders through regular thought leadership published in key trade and national media
- Coverage achieved was a mixture of adtech, marketing, national business, and vertical titles

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