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NMPi - Showcasing the power of digital advertising

Jargon PR worked with digital advertising specialists, NMPi, to generate awareness of the business within the technology and marketing media through a range of content and media-focussed tactics. The campaign achieved 44 pieces of press coverage with over 12 million opportunities to see.

PROJECTS
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//NMPi – Showcasing the power of digital advertising

Background

NMPi is an award-winning digital marketing agency. The company's sole aim is to help ambitious brands create a step change in their online performance.
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NMPi – Showcasing the power of digital advertising

  • Duration : 10 months
  • Client : NMPi
  • Sector : Marketing
  • Region : UK
Objectives

Position NMPi as a leading provider of digital advertising solutions as well as a team of industry experts
Highlight the personal expertise and successes of key NMPi professionals within the UK marketing and business media
Secure industry recognition for NMPi’s business expansion, product portfolio and customers to drive widespread credibility

Services used

- Content creation
- Media relations
- Event Support
- Awards programme
- Executive Profiling
- PR Consultation

Strategy & Execution

- NEWS: Generate awareness of latest announcements
- EVENT SUPPORT: Work with NMPi to maximise its presence at industry events through interviews, news, and media opportunities
- THOUGHT LEADERSHIP: Provide insights into the digital marketing and advertising industry
- AWARDS: Showcase the work carried out by NMPi and solidify its competitiv edge

Results

- Increased industry awareness of NMPi’s expansion, products and customers through regular trade press coverage within industry-leading publications
- Successful positioning of NMPi experts as industry thought leaders through regular thought leadership published in key trade and national media

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