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Funexpected - Driving education during lockdown

Over lockdown, we worked with Funexpected, provider of educational apps for children, to raise awareness of its services whilst schools were rolling out online learning. The sprint campaign achieved 19 pieces of media coverage across education and lifestyle media.

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//Funexpected – Driving education during lockdown


Funexpected LTD is an educational company creating products that foster mathematical thinking. The award-winning company’s app Funexpected Math has users in more than 70 countries and is localized in 14 languages.

Funexpected - Driving education during lockdown

Category : Education
  • Duration : 3 months
  • Client : Funexpected
  • Sector : Education
  • Region : UK

- Drive brand awareness of Funexpected as the market leader for children’s learning applications throughout a range of trade and key vertical sector media
- Educate and engage key prospects on Funexpected through a range of media targets and high quality coverage
- Position Funexpected as a trailblazer for children’s learning applications, helping change the attitude towards maths and encouraging careers in tech

Services used

- Content Creation
- Media relations
- Executive Profiling
- PR Consultation

Strategy & Execution

- News: Raise awareness of Funexpected’s latest announcements
- Thought Leadership: Provide topical insights and position Funexpected as a knowledgeable brand
- Media Features: Establish the business as a key commentator on industry trends and topics
- Executive Profiling: Build the profile of Funexpected’s CEO to establish another level of credibility for the business


Increased awareness
- Secured a mixture of competitions, features and news with a range of press within the education and parenting media

Communicate key messages
- Showcased Funexpected’s product offering and its features to its target audience

Generated relationships with press
- Regular pitching and conversation with press contributed to a range of media opportunities and introduced Funexpected to relevant journalists