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Fluent Commerce - Channelling the power of eCommerce

This 12-month campaign worked to create impactful content aimed at educating the wider market in a busy retail technology and ecommerce industry. The campaign achieved 26 pieces of media coverage, with 2.6 million opportunities to see.

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//Fluent Commerce – Channelling the power of eCommerce


Fluent Commerce is a cloud software company focused on order management for omnichannel merchants. Its fully managed & code-free Fluent Orchestration Cloud™ brings together the components essential for unified commerce of distributed order management, in-store tooling, inventory & location management, customer service, fulfilment optimisation and reporting.

Fluent Commerce - Channelling the power of eCommerce

  • Duration : 12 months
  • Client : Fluent Commerce
  • Sector : Retail
  • Region : UK

- Build awareness and identity for Fluent Commerce in the UK retail/eCommerce market through media, analysts and influencers that drives awareness throughout the market
- Educate and engage key target retail and e.commerce customers with Fluent Commerce key messages in order to drive engagement and interest in Fluent Commerce proposition

Services used

- Content Creation
- Media Relations
- Awards programme
- PR Consultation

Strategy & Execution

- With online vs offline a significant, ongoing conversation within the retail industry during the campaign, Jargon PR utilised this and ensured that Fluent Commerce dominated the conversation through media interviews, jumping on industry news, and a series of opinion articles that were placed across retail technology publications.
- The campaign discussed some of the key topics that were relevant in the industry at the time including the changing shape of the retail industry and generational trends, as well as the importance of mobile strategies for cross-channel user experiences.
- Media features provided Fluent Commerce with the opportunity to be included in stories alongside their main competitors and a series of opinion articles raised awareness of the Fluent Commerce name, as well as generated traffic to its website.


- 26 pieces of media coverage achieved with 3 million opportunities to see
- Ongoing media opportunities with retail, technology and business generated awareness for the business
- Consistent messaging enabled Fluent Commerce to showcase its key features and messages to its target audience
- Secured regular coverage commenting on a range of industry topics including NRF, annual trends and Black Friday

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