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DOCOMO - Becoming leaders in the mcommerce industry

We worked with DOCOMO over a 12 month period with the main goal of dominating the telecoms industry through regular and ground-breaking media coverage. The campaign achieved ongoing top-tier coverage in the likes of Tech Crunch and The Drum.

PROJECTS
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//DOCOMO – Becoming leaders in the mcommerce industry

Background

DOCOMO Digital is a European subsidiary of NTT DoCoMo, Japan’s biggest mobile operator. The company’s vision is to improve consumer’s mobile payment experiences by developing safe and convenient mcommerce technology.
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DOCOMO - Becoming leaders in the mcommerce industry

  • Duration : 12 months
  • Client : DOCOMO
  • Sector : Mobile
  • Region : Global

“Jargon PR has been an important strategic partner for DOCOMO Digital and our global public relations activities. Jargon PR adds value to our PR activity every day, driving excellent results through their outstanding relationships with leading media and thought leaders. The team at Jargon is highly motivated and possess a huge talent for understanding and taking on new topics and technologies.”

Objectives

- Demonstrate the brand’s vision for the mobile market
- Increase awareness and understanding of DOCOMO Digital with potential enterprise partners and the wider telecoms industry
- Highlight capabilities of DOCOMO Digital to develop, manage and operate mobile commerce ecosystem

Services used

- Content Creation
- Media relations
- Executive Profiling
- Trade show support
- Analyst Relations
- PR Consultation

Strategy & Execution

- Executive media briefings with CEO, outlining vision for the world of mobile commerce
- Analyst briefings with board level executives to highlight technology capabilities
- Case studies distributed documenting international implementations of technology with high profile clients
- Profiling brand in target media to explain vision and capabilities
- Using inspiring ideas to encourage debate on the future of mobile commerce

Results

- 86% of coverage contained key messages
- 22% of coverage contained link to DOCOMO Digital Website
- Two pieces questioned and debated the DOCOMO Digital vision
- Region: 34% of press coverage had a global reach, 66% European
- A key speaking opportunity for Hiroyuki Sato at TMT Finance Forum which led to a meeting with CEO in Residence and MD London of Microsoft Ventures, one of DDL’s key partner targets.

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