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Creative- Launching 20 New Products in the Entertainment Industry

Jargon PR has worked with Creative since February 2020 to successfully launch its bustling pipeline of new products into a heavily crowded entertainment industry. With lots of innovative features offered by its products, Creative also needed to communicate its credibility through press advocacy. The campaign delivered 251 pieces of press coverage with 1.7 billion opportunities to see.

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//Creative- Launching 20 New Products in the Entertainment Industry

Background

Creative is the worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, high performance earphone products and portable media devices.
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Creative- Launching 20 New Products in the Entertainment Industry

  • Duration : 17 months
  • Client : Creative
  • Sector : Consumer technology
  • Region : UK
Objectives

- Drive sales and amplify the creative brand in the UK market.
- Educate key reporters/ editors about Creative products.
- Design a strategic review programme to generate positive endorsement.
- Launch Creative’s new product into the market by creating a buzz in anticipation of the launch and generating awareness of the new product and its features.

Services Used

- Content Creation
- Media Relations
- Review Programme
- Awards Programme
- Trade Show Support
- PR Consultation

Strategy and Execution

- REVIEWS: provide first-hand accounts from key industry influencers to showcase the features of Creative’s products
- NEWS: raise awareness for new product launches
- AWARDS: position Creative’s products and technology ahead of its competitors
- FEATURES: ensure Creative is included in ‘Product Round-Up’ articles and further relevant features
- COMPETITIONS: Create an ongoing media presence for the brand in target press
- EVENT SUPPORT: Secure briefings with key industry press at trade shows

Results

Created awareness
- Secured 88 reviews within the first 8 months of the campaign

Positioned Creative as industry leader
- Secured over 20 Editor’s Choice awards including: ‘Best PC Speakers 2020’, ‘Best Gaming Headset 2020’ and ‘Best Headphones 2020’.

Product Launches
- Successfully launched 20 new products for Creative combining news and reviews to generate consumer buzz.

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