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Atlas Cloud- Encouraging an Upward Trajectory in the Channel Sector

This case study explores the content-led PR campaign created for client Atlas Cloud. Jargon PR worked with the business to increase brand awareness, and drive traffic to the Atlas Cloud website to generate sales leads. The campaign delivered 40 pieces of coverage with 55 million opportunities to see.

PROJECTS
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//Atlas Cloud- Encouraging an Upward Trajectory in the Channel Sector

Background

Atlas Cloud is an award winning IT provider, offering managed services for SMEs and bespoke expertise for mid/large range enterprises. Atlas Cloud specialise in enabling secure work from any location.
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Atlas Cloud- Encouraging an Upward Trajectory in the Channel Sector

Category : UC & Cloud
  • Duration : 12 months
  • Client : Atlas Cloud
  • Sector : Channel
  • Region : UK
Objectives

- Elevate brand awareness for Atlas Cloud in relation to four company messages around increasing employee agility and reducing risk
- Share company updates, product news and customer success stories
- Drive traffic to the Atlas Cloud website through regular coverage featuring backlinks
- Raise awareness for the company’s backlog of customer case studies

Services Used

- Content Creation
- Awards Programme
- Media Relations
- Executive Profiling
- PR Consultancy

Strategy and Execution

- NEWS: increase exposure of Atlas Cloud’s upward trajectory and differentiate the business from competitors.
- AWARDS: provide Atlas Cloud with a competitive edge within their industry.
- MEDIA FEATURES: position Atlas Cloud as a credible and insightful commentator above its main competitors.
- EXECUTIVE PROFILING: Showcase the expertise of key
spokespeople from the company and provide credible market insight.
- CASE STUDIES: Promote Atlas Cloud’s key success stories with case studies.
- THOUGHT LEADERSHIP: Build strategic stories which display expertise and understanding.

Results

- Achieved a steady stream of news and thought leadership content drafted and placed with key tech and trade media
- Swift responses to news and workplace trends to drive credibility and support market position
- Regular contributions of Atlas Cloud including backlinks in the media successfully increased website traffic for the business
- Further education and awareness of Atlas Cloud’s key brand messages through consistent content and media exposure

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