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//Arkadin – Becoming industry experts in the UC sector

Background

Arkadin enables clients to succeed in a digitally connected workplace with market-leading cloud communications services. Over 50,000 businesses spanning the largest global enterprises to small companies have enjoyable collaboration and communication experiences from Arkadin's audio/web/video conferencing and Unified Communications services.
01.

Arkadin - Becoming industry experts in the UC sector

  • Duration : 12 months
  • Client : Arkadin
  • Sector : UC
  • Region : Global
Carla Horne, Global Head of Brand, Corporate Communications and Content, Arkadin

Selecting the right PR agency is among the most strategic business decisions a company can make. And Jargon PR has done exactly what we have needed them to do. They have helped us establish a strong voice in the media, delivering well-written content and positioning us in the best way to generate solid coverage. The team are professional and easy to work with: We can’t recommend them highly enough!

Objectives

- Amplify brand awareness of Arkadin’s UC solutions amongst the telecoms and business media

- Build the reputation of Arkadin as a leading provider of Unified Communications, differentiating the business from key competitors

- Showcase the expertise and successes of key Arkadin professionals within the UK, US and APAC telecoms and business media

- Communicate consistent brand messaging and USPs across all content

Services used

- Media Relations
- Event Support
- Content Creation
- Awards programme
- PR Consultation

Strategy & Execution

- News - Amplify Arkadin's latest product announcements, partnerships, new appointments and business growth

- Viewpoints - create comment pieces exploring various themes and trends within the UC industry to highlight the expertise of key Arkadin spokespeople

- Blogs - turn viewpoints into shorter 'quick reads' to drive traffic to the Arkadin website

- Awards - establish a competitive edge for the business through awards success

- Profiling - raise the profile of Arkadin spokespeople and further generate credibility for the business

- Event Support - maximise Arkadin's success at industry trade shows

Results

- Increased industry awareness of Arkadin’s launches and internal appointments through regular trade press coverage within industry-leading publications

- Successful positioning of Arkadin’s range of senior executives as industry experts, through regular thought leadership published in key trade and national media

- The coverage achieved was a mixture of technology, telecoms & UC, and national Business

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