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3stepIT- Leading the sustainable IT story

Jargon PR worked with 3stepIT to position it as a leader in sustainable IT lifecycle management, whilst building relationships with key industry press. The campaign achieved 62 pieces of coverage with over 11 million opportunities to see.

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//3stepIT- Leading the sustainable IT story

Background

3stepIT offers an IT lifecycle management service, provided in a more sustainable way. It helps businesses manage a regular refresh of their PCs and laptops, and refurbish returned equipment for resale, following a circular economy model.
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3stepIT- Leading the sustainable IT story

Category :
  • Duration : 18 months
  • Client : 3stepIT
  • Sector : Sustainable Technology
  • Region : UK
Suvi Aaltonen, communications manager, 3stepIT

“We had a need to increase our visibility in the UK and Jargon PR has done a brilliant job in establishing media connections and getting us space in publications. At the same time they have helped with getting our PR activities ongoing in our other international locations. They operate according to a plan they have drafted and keep the plan – and the customer – up to date at all times. A well organised, innovative and very friendly service for both UK and international customers.”

Objectives

-Firmly position 3stepIT as the leaders in sustainable IT lifecycle management.
-Build media relations with key press in the technology, asset management, business and sustainability industries.
-Generate an ongoing pipeline of unique content, driven by company news and executive insights.
-Manage agencies in different markets, ensuring messages are consistent, and PR efforts are maximised internationally

Services Used

- Content Creation
- Award Programme
- Executive Profiling
- Media Relations
- PR Consultancy

Strategy and Execution

- PRESS RELEASE: built relationships with key industry press whilst generating awareness and increased credibility.
- SOCIAL MEDIA: Utilise social media to update customers on news and new initiatives.
- AWARDS: promote 3stepIT’s achievements and recent work.
- THOUGHT LEADERSHIP: demonstrate 3stepIT’s industry expertise through unique and insightful content.
- PROFILING: build credibility of 3stepIT’s key spokespeople and maximise its positive reputation.
- BLOG: Created meaningful content through regular blogs to add to 3stepIT’s reputation.

Results

- Achieved an ongoing presence for 3stepIT’s key messages in target publications within the technology, business, asset management and finance sectors.
- Created a series of insightful thought leadership content focusing on sustainability to communicate 3stepIT’s core messages.
- Established relationships between 3stepIT and key trade media through an ongoing media relations activity.
- Achieved two awards wins and shortlisted in three industry awards.

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