Webexpenses

Case Study

Although well established both in the UK and internationally WebExpenses did not have the same profile as many of the leading players in the market. In early 2012 WebExpenses received further investment from one of the company’s initial investors. With this the company tasked Jargon PR with establishing the brand as one of the leading players in the market.

Objective
  • Re-launch WebExpenses to the UK and international market
  • Position WebExpenses as one of the leading players in the industry
  • Build greater brand awareness amongst key audiences
Tactic
  • Plan and implement PR activities to build mutually beneficial relationships with key media in the key target sectors
  • Target press with thought leadership materials in order to position WebExpenses and the executive team as industry leaders
  • Plan PR activities which naturally integrate with marketing and lead generation activities

Campaign results

0M+
OPPORTUNITIES TO SEE
0
PRESS COVERAGE ACHIEVED (PRINT & BROADCAST)

  • COVERAGE SPLIT:

    – 75% business and national media, 15% finance and accounting media, 10% business travel media.

  • EXPERT COMMENT

    – 20% Expert comment in news & features

Highlights

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