Launching the brands first fully-interactive iPad edition
Top Gear is one of BBC Worldwide’s flagship global brands. Jargon PR were tasked with launching their first fully-interactive iPad edition for Christmas 2012
Objective
Tactics
CAMPAIGN RESULTS
0M+
OPPORTUNITIES TO SEE0
PRESS COVERAGE ACHIEVED (Print & Broadcast)Subscriptions
-100,000 iPad subscriptions purchased within four weeks following the launch event
-Top Gear app was one of the leading magazine subscriptions sales through the Apple Store in December 2012Social Media & iTunes
-Over 1,400,000 ‘Likes’ through iTunes Store
-Over 7,3000,000 ‘Likes’ through Facebook