TopGear Magazine

Launching the brands first fully-interactive iPad edition

Top Gear is one of BBC Worldwide’s flagship global brands. Jargon PR were tasked with launching their first fully-interactive iPad edition for Christmas 2012

Objective
  • Successfully engage the media with the launch event and generate positive press coverage throughout the consumer and technology press
  • Use the publicity generated to drive downloads of Top Gear iPad app in the run up to Christmas 2012
  • Establish the Top Gear iPad app as a leading automotive and consumer app in the Apple iStore
Tactics
  • High Profile media launch at the Soho Hotel, London to drive widespread press attendance at the launch event
  • Demonstrate team to showcase app high definition features, video galleries and interactive content
  • Guest appearance from ‘The Stig’ to create ‘buzz and excitement’ surrounding the event throughout the target tech & national press

CAMPAIGN RESULTS

0M+
OPPORTUNITIES TO SEE
 
0
PRESS COVERAGE ACHIEVED (Print & Broadcast)

  • Subscriptions

    -100,000 iPad subscriptions purchased within four weeks following the launch event
    -Top Gear app was one of the leading magazine subscriptions sales through the Apple Store in December 2012

  • Social Media & iTunes

    -Over 1,400,000 ‘Likes’ through iTunes Store
    -Over 7,3000,000 ‘Likes’ through Facebook

Highlights
  • Dailymail
  • Media Week
  • PR Week
  • The Drum

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