SML GROUP

CREATING AN INTERNATIONAL BRAND IN EUROPE

SML is a leading provider of branding and inventory management technology and solutions for the retail industry. The business offers non-RFID and RFID soft lines packing and trim, RFID encoding solutions and RFID inventory solutions.

Objective
  • Introduce SML’s RFID services to the key UK and European press
  • Differentiate SML from their competitors and create an ongoing presence within retail, supply chain and business media
  • Generate qualified sales leads from tier one European Retailers
Tactic
  • Press introductions and media briefings to highlight key spokespeople expertise and experience
  • Thought Leadership: Define the international conversation around RFID and the Retail supply chain
  • Case Studies: demonstrate the value SML creates through branded client examples

Campaign results

0M+
OPPORTUNITIES TO SEE
0
PRESS COVERAGE ACHIEVED (PRINT & BROADCAST)

  • Website Visits

    – 114% increase in SML website visits from the UK

  • MEDIA BRIEFINGS

    – 8 face-to-face introductory media briefings with influential press and analysts with key SML spokespeople c-level spokespeople

Highlights

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