Rollei

CREATE ONGOING PRESENCE IN THE UK FOR INTERNATIONAL BRAND

Since 2007, Rollei has sold consumer technology in more than 20 European countries. The product range today includes professional tripods, digital cameras, action cams, smartphone accessories and products around photography and video.

Objective
  • Create an ongoing presence for Rollei throughout the UK tech, national, lifestyle and extreme sport media
  • Communicate key brand messages around product innovation and quality
  • Drive qualified sales leads to the UK sales team
Tactics
  • News: Launch new and innovative products onto the marketplace without being lost in a crowded space
  • Reviews: Implement a strategic review programme with the target media
  • Utilise international shows / events to drive awareness and increase brand interest

CAMPAIGN RESULTS

0M+
OPPORTUNITIES TO SEE
 
0
PRESS COVERAGE ACHIEVED (Print & Broadcast)

  • A 20% increase in UK sales and overall consumer brand awareness

    Due to media coverage generated

  • Successfully launched 15 new products in the UK with product reviews secured with top tier press:

    Tech Radar, Expert Reviews, How it Works and T3

Highlights
  • T3
  • TECH RADAR
  • GADGET SPEAK
  • ESQUIRE

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