CREATE ONGOING PRESENCE IN THE UK FOR INTERNATIONAL BRAND
Since 2007, Rollei has sold consumer technology in more than 20 European countries. The product range today includes professional tripods, digital cameras, action cams, smartphone accessories and products around photography and video.
Objective
Tactics
CAMPAIGN RESULTS
0M+
OPPORTUNITIES TO SEE0
PRESS COVERAGE ACHIEVED (Print & Broadcast)A 20% increase in UK sales and overall consumer brand awareness
Due to media coverage generated
Successfully launched 15 new products in the UK with product reviews secured with top tier press:
Tech Radar, Expert Reviews, How it Works and T3