Redstor

OVERVIEW

Founded in the UK in 1998, Redstor is a well respected and trusted global provider of cloud backup and disaster recovery software and services. As an ISO 27001 and ISO 9001 certified organisation, Redstor combines technical excellence with proven processes to deliver innovative, flexible and secure cloud services that reduce risks and cost to end users.

Objective
  • Maintain market position as the UK’s leading provider of data backup and cloud services
  • Communicate key company messages to demonstrate credibility to partners and customers
  • Drive qualified sales leads to the UK sales team
Tactics
  • News Releases: leverage product updates and company announcements to create an ongoing presence
  • Thought Leadership: dominate the media with unique content
  • Case Studies: demonstrate the value Redstor create through branded client examples

CAMPAIGN RESULTS

0M+
OPPORTUNITIES TO SEE
0
qualified sales leads in 2015 due to media coverage
0
PRESS COVERAGE ACHIEVED (Print & Broadcast)

  • Redstor saw a 20% increase in gross profit

    -Between January -September 2014

  • Significant traction gained within the Tech / Channel press:

    -This drove the next phase of the business in the acquisition of software developer Attix5

Highlights
  • IT PRO PORTAL
  • Channel pro
  • CRN
  • Info age

Share this Project