ProDrone

LAUNCHING CONSUMER UAV AT IBC 2015

ProDrone Technology Company is a fresh, innovative and forward thinking take on the contemporary UAV industry. It focuses on the comprehensive research, development, design and production of unmanned aerial vehicles and strives to not only offer concierge style customer service, but a truly fascinating flying experience.

Objective
  • To launch ProDrone’s first consumer UAV drone to the IBC attendees
  • Generate press interest ahead of launch to attend media ‘sneak peak’
  • Secure product reviews following launch
Tactics
  • News: Launch new drone at IBC without being lost in a crowded market
  • Utilise show attendees to drive awareness and increase brand interest after initial launch
  • Reviews: Schedule national product review opportunities with the target media

CAMPAIGN RESULTS

0M+
OPPORTUNITIES TO SEE
0
PRODUCT REVIEWS SECURED
0
PRESS COVERAGE ACHIEVED (Print & Broadcast)

  • 14 pieces of positive media coverage achieved around the launch of the consumer UAV

  • 10 media attendees to the launch of the ProDrone Byrd

Highlights
  • uber gizmo
  • engadget
  • Gizmo
  • nerds

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