Docomo Digital

BUILDING A GLOBAL BRAND

DOCOMO Digital is the European subsidiary of NTT DoCoMo, Japan’s biggest mobile operator. The company’s vision is to enhance people’s digital life by developing a safe and connected mobile commerce ecosystem. In order to reach its target audience of mobile network operators and merchants, DOCOMO Digital approached Jargon PR in 2015 to launch its next generation mobile commerce ecosystem and the brand to the market.

Objective
  • Launch DOCOMO Digital Brand
  • Demonstrate the brand’s vision for the mobile market
  • Highlight capabilities of DOCOMO Digital to enterprise partners
Tactic
  • Media Training: 2 day course designed and run by Jargon PR to ensure spokespeople consistency with press
  • Messaging: Jargon PR consulted and created all global messaging
  • Launch: Jargon PR arranged 30 interviews at trade shows to drive awareness of DOCOMO Digital at launch

Campaign results

0M+
OPPORTUNITIES TO SEE
0
PRESS COVERAGE ACHIEVED (PRINT & BROADCAST)

  • Interviews

    – Arranged 30+ interviews at trade events, including Mobile World Congress, to drive awareness of DOCOMO Digital for the brand’s launch at the show.

  • Global Success

    – 34% of coverage reached a global audience, 64% reached an audience in Europe

Highlights

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