Bare Conductive

DRIVE BRAND AWARENESS FOR INNOVATIVE STARTUP

Since 2011 Bare Conductive has been at the intersection of design, technology and material innovation. The company designs and manufactures a suite of technologies that connect any surface, object or space to the digital world.

Objective
  • Drive press coverage for Bare Conductive throughout the UK consumer tech, national and lifestyle media
  • Communicate key brand messages around innovation and product quality
  • Drive UK sales for Bare Conductive’s range of products in the build up to Christmas
Tactic
  • Reviews: Schedule product review opportunities with the target media
  • Maximise on seasonal features to place Bare Conductive at the forefront of consumers’ minds
  • Utilised Bare Conductive’s unique range of products to demonstrate diversity and innovation

Campaign results

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OPPORTUNITIES TO SEE
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PRESS COVERAGE ACHIEVED (PRINT & BROADCAST)

  • Press coverage

    – 42% of coverage achieved was within top tier national and consumer technology press including the guardian, Engadget, T3 and Stuff magazine

  • Christmas

    – Able to maximise on the Christmas period by securing 14 seasonal features

Highlights

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