Affectv

REPOSITIONING THE BRAND & WINNING AWARDS

Affectv is at the forefront of revolutionising how brands advertise to consumers. The company is a technology pioneer who understands how an audience interacts with content and as-a-result, help brands find potential customers and deliver relevant advertising to them.

Objective
  • Reposition Affectv as an established, credible and innovative partner to work with on any media plan
  • Position Affectv as straight-talking experts on digital advertising
  • Significantly raise awareness of Affectv amongst potential agency and marketer buyers
Tactics
  • Awards and Speaking Opportunities: Capitalise on existing entrepreneurial, dynamic approach and positioning
  • Thought Leadership: Define the conversation and change conversation with new approaches
  • Thought Leadership: Define the conversation and change conversation with new approaches
Campaign Results
0M+
OPPORTUNITIES TO SEE
0
European speaking opportunities secured to address target customers
0
PRESS COVERAGE ACHIEVED (Print & Broadcast)

  • Shortlisted for 10 awards

    Including:
    – Wired: Top 10 Hottest UK Start Up
    – The Next Web: Tech 5
    – Int Word: UK’s Most Promising Internet biz

  • Positive press coverage split between:

    – Digital Marketing Media: 30%
    – International Technology Media: 20%
    – European Business Media: 50%

Highlights
  • Tech crunch
  • Wall street journal
  • the drum
  • wired

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