So do the social media ‘likes’ – all those faces in Facebook for example – have any brand or campaign … Read More
Goodbye Windows XP
For those of you still running Windows XP, it’s about time you thought about moving on to something else. With … Read More
Why Big Data Matters
Buzz words may be annoying but big data is more than the latest craze word in the IT industry – … Read More
Smokewash, Liberty and The Risks to PR: Reflections on Leveson
So what was Leveson all about? Reflection suggests we witnessed an adroit and troubling playbook update, a ‘smokewash’. While a … Read More
Heads in the cloud
Cloud computing has become a dominant buzzword, and yet people ask, “Is it really that special?” The cloud is nothing … Read More
BYOD: headache or a relief
BYOD, meaning bring your own device (not bring your own drinks!), is a concept met with both interest and dread … Read More
Authenticity vs Perception
For product marketers, the ‘proof of the pudding’ is key. Truth, they assert, will out. Only once can you sell … Read More
Jargon PR at the Golden Hedgehog PR Awards
Last night marked the start of the first annual ‘Golden Hedgehog PR Awards’ and Jargon PR were thrilled to be … Read More
Age UK: A Lesson in Media Hijacking
As a general rule, government announcements never fail to deliver a perfect opportunity for media-hijacking. The 2012 budget is no … Read More