BYOD, meaning bring your own device (not bring your own drinks!), is a concept met with both interest and dread … Read More
Authenticity vs Perception
For product marketers, the ‘proof of the pudding’ is key. Truth, they assert, will out. Only once can you sell … Read More
Jargon PR at the Golden Hedgehog PR Awards
Last night marked the start of the first annual ‘Golden Hedgehog PR Awards’ and Jargon PR were thrilled to be … Read More
Age UK: A Lesson in Media Hijacking
As a general rule, government announcements never fail to deliver a perfect opportunity for media-hijacking. The 2012 budget is no … Read More