FUNEXPECTED & JARGON PR CASE STUDY

Campaign Duration: 3 months – Sprint Campaign

Funexpected LTD is an educational company creating products that foster mathematical thinking. The award-winning company’s app Funexpected Math has users in more than 70 countries and is localized in 14 languages.

Campaign Objectives
  • Drive brand awareness of Funexpected as the market leader for children’s learning applications throughout a range of trade and key vertical sector media
  • Create high quality editorial press coverage for Funexpected that showcases product offerings and tells the business’ success story
  • Educate and engage key prospects on Funexpected through a range of media targets and high quality coverage
  • Position Funexpected as a trailblazer for children’s learning applications, helping change the attitude towards maths and encouraging careers in tech
Tactics
  • News: Raise awareness of Funexpected’s latest announcements including collaborations and growth
  • Thought leadership: Provide topical insights and position Funexpected as a knowledgeable brand
  • Media Features: Establish the business as a key commentator on industry trends and topics
  • Executive Profiling: Build the profile of Funexpected’s CEO to establish another level of credibility for the business
  • Competitions: Add another level to the campaign to generate awareness of the Funexpected brand

Campaign results

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OPPORTUNITIES TO SEE
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PRESS COVERAGE ACHIEVED (PRINT & ONLINE)
  • Increased Awareness

    Secured a mixture of competitions, features and news with a range of press within the education and parenting media

  • Communicated Key Messages

    Showcased Funexpected’s product offering and its features to its target audience

  • Media relations

    Regular pitching and conversation with press contributed to a range of media opportunities and introduced Funexpected to relevant journalists