Fluent Commerce – Case Study

Fluent Commerce is a cloud software company focused on order management for omnichannel merchants. Our fully managed & code-free Fluent Orchestration Cloud™ brings together the components essential for unified commerce of distributed order management, in-store tooling, inventory & location management, customer service, fulfilment optimisation and reporting.

Campaign Objectives

• Build awareness and identity for Fluent Commerce in the UK retail/e.commerce market through media, analysts and influencers that drives awareness throughout the market
• Educate and engage key target retail and e.commerce customers with Fluent Commerce key messages in order to drive engagement and interest in Fluent Commerce proposition

Tactics

• News: Generate awareness of Fluent Commerce’s latest updates, including research findings
• Thought leadership: Discuss key industry topics to showcase the knowledge of executives from Fluent Commerce
• Media Feature: Engage with trends and discussions from the retail and ecommerce industry to position Fluent Commerce as an insightful industry commentator
• Trade Show Support: Increase Fluent Commerce’s presence at trade shows through press briefings

Campaign results

Highlights