FLUENT COMMERCE & JARGON PR CASE STUDY

Campaign duration: 12 months

Fluent Commerce is a cloud software company focused on order management for omnichannel merchants. Our fully managed & code-free Fluent Orchestration Cloud™ brings together the components essential for unified commerce of distributed order management, in-store tooling, inventory & location management, customer service, fulfilment optimisation and reporting.

Campaign Objectives
  • Build awareness and identity for Fluent Commerce in the UK retail/e.commerce market through media, analysts and influencers that drives awareness throughout the market
  • Educate and engage key target retail and e.commerce customers with Fluent Commerce key messages in order to drive engagement and interest in Fluent Commerce proposition
Tactics
  • News: Generate awareness of Fluent Commerce’s latest updates, including research findings
  • Thought leadership: Discuss key industry topics to showcase the knowledge of executives from Fluent Commerce
  • Media Feature: Engage with trends and discussions from the retail and ecommerce industry to position Fluent Commerce as an insightful industry commentator
  • Trade Show Support: Increase Fluent Commerce’s presence at trade shows through press briefings

Campaign results

0M+
OPPORTUNITIES TO SEE
0
PRESS COVERAGE ACHIEVED (PRINT & ONLINE)
  • Increased Awareness

    Ongoing media opportunities with retail, technology and business generated awareness for the business

  • Communicatee key messages

    Consistent messaging enabled Fluent Commerce to showcase its key features and messages to its target audience

  • Engagement with industry trends

    Secured regular coverage commenting on a range of industry topics including NRF, annual trends and Black Friday


Highlights

IDG ConnectRetail Times
Internet RetailingRetail Sector
PCRA1 Retail
Exchange WireRetail Technology