LAUNCHING THE NEXT GENERATION MOBILE COMMERCE ECOSYSTEM
DOCOMO Digital is a European subsidiary of NTT DoCoMo, Japan’s biggest mobile operator. The company’s vision is to improve consumer’s mobile payment experiences by developing safe and convenient mcommerce technology.
Objectives
Tactics
Campaign results
Communicated brand message
Coverage achieve in top tier telecoms, payments and tech media. 34% of press coverage had a global reach, 66% European. 86% of total coverage contained DOCOMO’s key brand messages.
Generated awareness
Achieved regular presence in key media for DOCOMO’s latest product and company announcements and opinion articles.
Executive speaking opportunities
A key speaking opportunity for Hiroyuki Sato at TMT Finance Forum which led to a meeting with CEO in Residence and MD London of Microsoft Ventures, one of DDL’s key partner targets.
Testimonial
Since November 2015, Jargon PR has been an important strategic partner for DOCOMO Digital and our global public relations activities. Jargon PR adds value to our PR activity every day, driving excellent results through their outstanding relationships with leading media and thought leaders. The team at Jargon is highly motivated and possess a huge talent for understanding and taking on new topics and technologies.