DOCOMO DIGITAL JARGON PR CASE STUDY

DOCOMO Digital is a European subsidiary of NTT DoCoMo, Japan’s biggest mobile operator. The company’s vision is to improve consumer’s mobile payment experiences by developing safe and convenient mcommerce technology.

LAUNCHING THE NEXT GENERATION MOBILE COMMERCE ECOSYSTEM

DOCOMO Digital is a European subsidiary of NTT DoCoMo, Japan’s biggest mobile operator. The company’s vision is to improve consumer’s mobile payment experiences by developing safe and convenient mcommerce technology.

Objectives
  • Demonstrate the brand’s vision for the mobile market
  • Increase awareness and understanding of DOCOMO Digital with potential enterprise partners and the wider telecoms industry
  • Highlight capabilities of DOCOMO Digital to develop, manage and operate mobile commerce ecosystem
  • Communicate key brand messages to telecom and tech media
Tactics
  • Executive media briefings with CEO, outlining vision for the world of mobile commerce
  • Analyst briefings with board level executives to highlight technology capabilities
  • Case studies distributed documenting international implementations of technology with high profile clients
  • Profiling brand in target media to explain vision and capabilities
  • Using inspiring ideas to encourage debate on the future of mobile commerce

Campaign results

0M+
OPPORTUNITIES TO SEE
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PRESS COVERAGE ACHIEVED (PRINT & ONLINE)
  • Communicated brand message

    Coverage achieve in top tier telecoms, payments and tech media. 34% of press coverage had a global reach, 66% European. 86% of total coverage contained DOCOMO’s key brand messages.

  • Generated awareness

    Achieved regular presence in key media for DOCOMO’s latest product and company announcements and opinion articles.

  • Executive speaking opportunities

    A key speaking opportunity for Hiroyuki Sato at TMT Finance Forum which led to a meeting with CEO in Residence and MD London of Microsoft Ventures, one of DDL’s key partner targets.


Highlights

Business InsiderTelecompaper
Variety
FinextraPYMNTS
Total TelecomMobilePaymentsWorld

Testimonial

Since November 2015, Jargon PR has been an important strategic partner for DOCOMO Digital and our global public relations activities. Jargon PR adds value to our PR activity every day, driving excellent results through their outstanding relationships with leading media and thought leaders. The team at Jargon is highly motivated and possess a huge talent for understanding and taking on new topics and technologies.

DENNIS HEISIG, PR MANAGER AT DOCOMO DIGITAL