Creative is the worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, high performance earphone products and portable media devices.
Campaign results (Feb-Nov 2020)
Successfully launched 14 new products for Creative combining news and reviews to generate consumer buzz
Positioned as industry leader
Secured over 20 Editor’s Choice awards including; ‘Best PC Speakers 2020’ ‘Best gaming headset 2020’ and ‘Best Headphones 2020’.
88 reviews secured within the first eight months of the campaign – 57 published and 31 active opportunities
'Must have' products
Secured more than 20 competition and gift guide features; positioning Creative’s products as ‘must-haves’ for a diverse range of consumers