Creative is the worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, high performance earphone products and portable media devices.

Campaign Objectives

• Drive sales and amplify Creative brand presence within the UK market through engaging PR and content
• Educate key reporters/editors, creating excitement and engagement about Creative’s technology and product set
• Coordinate a strategic and extensive review programme aimed at putting products in the hands of target press and key influencers

Tactics

• Reviews: dominate the media with top tier coverage showcasing Creative’s products
• News: generate awareness of Creative’s latest products
• Awards: position Creative’s products and technology ahead of its competitors
• Features: ensure Creative is included in ‘Product Round-Up’ articles and further relevant features
• Competitions: Create an ongoing media presence for the brand in target press
• Event Support: secure briefings with key industry press at trade shows

Campaign results (Feb-Aug 2020)

Highlights