Creative is the worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, high performance earphone products and portable media devices.
Campaign results (Feb-Aug 2020)
Combination of news announcements and reviews generated a buzz around Creative’s latest product launches, successfully launching 7 new products within the first six months of the campaign.
Built positive relationships with key technology and gaming press, resulting in regular review coverage in top tier publications.
Product reviews and competitions featured in target press created an ongoing presence for Creative in the media.