CREATIVE & JARGON PR CASE STUDY

Campaign date: February 2020 – present

Creative is the worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, high performance earphone products and portable media devices.

Campaign Objectives
  • Drive sales and amplify Creative brand presence within the UK market through engaging PR and content
  • Educate key reporters/editors, creating excitement and engagement about Creative’s technology and product set
  • Coordinate a strategic and extensive review programme aimed at putting products in the hands of target press and key influencers
  • Launch Creative’s new products to the market by creating a buzz in anticipation of the launch, then generating awareness of the new products and its features
Tactics
  • Reviews: dominate the media with top tier coverage showcasing Creative’s products
  • News: generate awareness of Creative’s latest products
  • Awards: position Creative’s products and technology ahead of its competitors
  • Features: ensure Creative is included in ‘Product Round-Up’ articles and further relevant features
  • Competitions: Create an ongoing media presence for the brand in target press
  • Event Support: secure briefings with key industry press at trade shows

Campaign results (Feb-Nov 2020)

0M+
OPPORTUNITIES TO SEE
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PRESS COVERAGE ACHIEVED (PRINT & ONLINE)
  • Product Launches

    Successfully launched 14 new products for Creative combining news and reviews to generate consumer buzz

  • Positioned as industry leader

    Secured over 20 Editor’s Choice awards including; ‘Best PC Speakers 2020’ ‘Best gaming headset 2020’ and ‘Best Headphones 2020’.

  • Generating awareness

    88 reviews secured within the first eight months of the campaign – 57 published and 31 active opportunities

  • 'Must have' products

    Secured more than 20 competition and gift guide features; positioning Creative’s products as ‘must-haves’ for a diverse range of consumers


Highlights

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ForbesExpert Reviews
BBC Science FocusTom's GuideEuroGamer
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