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Category Archive

What is the point of thought leadership?

Thought leadership is a key tactic used in PR and marketing to drive brand recognition and position a company or … Read More

What makes a good press release?

Press releases are a key tactic used by PR professionals to communicate news with journalists or directly to an audience. … Read More

What is news hijacking?

News Hijacking is taking a news story and using it for your benefit. It can take different formats, but typically … Read More

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