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Windows 8

Last week saw the launch of Microsoft’s latest operating system (OS), Windows 8. The OS has a completely new look and user interface and is designed to be used on desktop and laptops PCs and also Microsoft’s new Surface tablet devices and mobile phones. What this means is that even more employees will be coming..

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Heads in the cloud

Cloud computing has become a dominant buzzword, and yet people ask, “Is it really that special?” The cloud is nothing new. SaaS companies such as Salesforce.com and NetSuite have been offering software down wires for over a decade. But a major difference has now developed: finally there is some real confidence in the cloud. In..

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BYOD: headache or a relief

BYOD, meaning bring your own device (not bring your own drinks!), is a concept met with both interest and dread by business managers. A policy around BYOD in theory allows staff to use their own laptops, tablet computers or smart phones to do work, and also prepares for the right network capacity and security. On..

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Authenticity vs Perception

October 9, 2012Category : Blog

For product marketers, the ‘proof of the pudding’ is key. Truth, they assert, will out. Only once can you sell someone a dodgy motor, shoddy clothing or, yes, a bundle of subprime mortgages. Commit to consistent high quality every time everywhere and it will deliver brand loyalty and positive reputation. “Ah yes, but”, respond the..

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Age UK: A Lesson in Media Hijacking

March 27, 2012Category : Blog

As a general rule, government announcements never fail to deliver a perfect opportunity for media-hijacking. The 2012 budget is no exception. Age UK, the charity that provide information and advice for the elderly, are a perfect example of an organisation using the budget to fuel publicity nationwide. The surprise announcement of the government’s new ‘Granny..

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