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Windows 8 woes

May 14, 2013Category : Blog

As the world moved from desktop PCs and laptops to tablets and smartphones Microsoft, the former king of the PC world, realised it was being left behind. So it cooked up Windows 8, the most radical change to a PC’s operating system since Windows 95. In many ways Windows 8 is great. Well it looks..

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Augmented future, is it a reality?

April 23, 2013Category : Blog

Wearable computers have long since been the meat and drink of science fiction writers, soon though they could be the reality. Google has been talking about its Google Glass technology for some time, but now the hardware has finally made its way out of the labs in Mountain View. The technology, if you haven’t heard..

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Testing, testing. 1,2,3!

March 20, 2013Category : Blog

No matter what IT project you might be working on, if you don’t get everything sorted out in the testing phase things will come up and bite you. Video games are now a big part of the world and the UK’s IT industries, they generate billions of dollars of revenue every year and the biggest..

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Where It’s App

With BYOD on the lips of many IT workers, there is one aspect of staff using smartphones and tablets in the workplace that isn’t often addressed and that’s the apps that run on them. Apple has now approved over 1 million apps on its App Store and the number available on Google Play isn’t that..

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Protect your identity

Monday 28 January is the annual privacy day and is a good time to have a think about your online identity and, more importantly, keeping it safe. To help everyone do this there are some simple tips. Whether you run a business or just use the internet at home, you need to make everyone who..

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Why Those Facebook ‘Faces’ Just Might Matter

So do the social media ‘likes’ – all those faces in Facebook for example – have any brand or campaign value?  True, with SM now in the mainstream, all those ‘likes’ are simply-reported.  They add up quickly and they’re superficially reassuring.   Yet, according to many, their impact on consumer preference is often negliglible.  And the..

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Goodbye Windows XP

For those of you still running Windows XP, it’s about time you thought about moving on to something else. With this in mind I think we need to go back 12 years to the second year of this century: 2001. There may not have been a Space Odyssey, as predicted by Arthur C Clarke, but..

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Why Big Data Matters

Buzz words may be annoying but big data is more than the latest craze word in the IT industry – it’s essential. Why is this? Well according to IBM we create 2.5 quintillion bytes of data every day. That’s a lot of zeros. Also, 90 per cent of the data in the world was created..

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Smokewash, Liberty and The Risks to PR: Reflections on Leveson

So what was Leveson all about? Reflection suggests we witnessed an adroit and troubling playbook update, a ‘smokewash’. While a bonfire of wicked hacks creates a massive smokescreen, politicians, owners and, perhaps most egregiously, the police are exonerated and whitewashed. Ergo: smokewash. Next, lest we notice and that smokewash subsides, cue a far from inconsequential..

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Windows 8

Last week saw the launch of Microsoft’s latest operating system (OS), Windows 8. The OS has a completely new look and user interface and is designed to be used on desktop and laptops PCs and also Microsoft’s new Surface tablet devices and mobile phones. What this means is that even more employees will be coming..

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Heads in the cloud

Cloud computing has become a dominant buzzword, and yet people ask, “Is it really that special?” The cloud is nothing new. SaaS companies such as Salesforce.com and NetSuite have been offering software down wires for over a decade. But a major difference has now developed: finally there is some real confidence in the cloud. In..

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BYOD: headache or a relief

BYOD, meaning bring your own device (not bring your own drinks!), is a concept met with both interest and dread by business managers. A policy around BYOD in theory allows staff to use their own laptops, tablet computers or smart phones to do work, and also prepares for the right network capacity and security. On..

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Authenticity vs Perception

October 9, 2012Category : Blog

For product marketers, the ‘proof of the pudding’ is key. Truth, they assert, will out. Only once can you sell someone a dodgy motor, shoddy clothing or, yes, a bundle of subprime mortgages. Commit to consistent high quality every time everywhere and it will deliver brand loyalty and positive reputation. “Ah yes, but”, respond the..

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Jargon PR at the Golden Hedgehog PR Awards

Last night marked the start of the first annual ‘Golden Hedgehog PR Awards’ and Jargon PR were thrilled to be supporting them in their first year. The Golden Hedgehogs are the brain-child of high profile online PR magazine, PRmoment.com. PR Moment, who look behind the scenes at the PR industry, launched the awards programme to..

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Age UK: A Lesson in Media Hijacking

March 27, 2012Category : Blog

As a general rule, government announcements never fail to deliver a perfect opportunity for media-hijacking. The 2012 budget is no exception. Age UK, the charity that provide information and advice for the elderly, are a perfect example of an organisation using the budget to fuel publicity nationwide. The surprise announcement of the government’s new ‘Granny..

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