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PR needs a global outlook, even if you’re selling nationally

Disruption, emerging markets, technology and political influences are changing the way in which the world does business. Closely tied international markets are wary of change, and debate and discussion is often siloed in global rather than national verticals. The result, when something unexpected happens, the whole world feels it. For marketers, audiences are becoming more..

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Three tips on generating positive PR for your blockchain startup

Blockchain is a word that has been floating around the technology industry for quite some time now, yet many still haven’t fully grasped what it actually means and its true value and potential transformative applications. Blockchain is entering a new era. More companies are starting to experiment with its uses, and new applications for the..

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How to make the most of Mobile World Congress 2017

As the mobile industry looks forward to the annual mobile event in February,  Jargon PR MD Simon Corbett explains how companies can make the most of the four day conference. Every year Mobile World Congress (MWC) plays host to the biggest names and trendsetters in the mobile industry. The event attracts more than 100,000 visitors..

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Jargon PR’s Sam and Kevin to speak at British Library

Jargon PR’s very own Kevin Winfield and Sam Mohr have been invited to deliver a talk at the British Library on Monday 12th December. Due to take place as part of the UK Business and IP Centre’s Innovating for Growth programme, the talk provides an opportunity for businesses to gain an understanding of how PR..

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Three tips to successful news hijacking

Organisations should be able to demonstrate knowledge and understanding of developing trends in their industry. One way we help our clients to do this is through news hijacking. Here are three tips to ensuring your news hijacking is a success: Get your comments out early The key to a successful news hijack is being able..

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Jargon PR is hiring!

Jargon PR is a boutique public relations agency. We manage global campaigns for B2B technology and corporate brands. We’re ambitious, highly motivated and deliver campaigns that enable our clients to win their category through high quality media relations, content curation and consultancy. Our client base is growing and we need a Graduate with PR experience..

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How to make the most of BETT 2017

As the EdTech industry looks forward to BETT in January, Jargon PR MD Simon Corbett explains how companies can make the most of the four day show. Every year BETT plays host to the biggest learning and technology companies from all over the world. The event attracts more than 35,000 visitors and 700 Exhibitors from..

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Jargon PR Supports SML London Pop Up Store

Last week the Jargon team supported our global client SML RFID at their pop-up store on Old Brompton Road, London. Designed to support the continued expansion of SML RFID in Europe, the two day event provided an opportunity for SML to demonstrate to large apparel brands how investment in RFID can benefit them. Set up..

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Top Five Questions from our Open Office

On 27th November, we hosted our very first open office. We invited businesses of all types to our London office, giving them the opportunity to ask about anything, from branding to content creation right the way through to how best to speak to press. It was an interesting day and we felt both the Jargon..

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Reddit is the new vital news tool for journalists, but what does this mean for PR?

Writing in PR Week, Account Executive Lilian Smit examines what Reddit means for our industry Most people think of Reddit as the birthplace of keyboard warriors and the sort of NSFW viral content that could get you in trouble if you open it in front of your mum. But since its inception in 2005 it’s..

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Three reasons why PR is important to your startup

Jargon PR’s Rachel Macpherson explains why PR is such a critical marketing tool You’ve got your business idea and you’ve invested a considerable amount of time, effort and money into the new venture. Now all that’s left to do is take it to market. For any type of startup, especially those finding their feet within the..

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Outrage at ‘Bake Off’ move risks giving Channel 4 a soggy bottom

Senior Account Manager Tom Johnson writes for PR Week on the Great British Bake Off move to Channel 4 Channel 4 has already received a good deal of bad PR from the announcement this week and two of the show’s key assets, the charming Mel and Sue, have made it worse for the broadcaster by announcing that..

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Jargon PR’s Open Office

PR advice can be expensive, so on Thursday 27th October this award winning agency is opening its doors for a morning to provide advice and guidance to our business community. Jargon PR is opening its doors to startups, SMEs and enterprise businesses to provide free one-to-one advice and consultancy on how a brand can best communicate..

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IFA 2016

For many, September marks the end of summer, the start of a new school year and the creeping in of those winter evenings. However, for the Jargon Team September marks the beginning of the tech event calendar. This week the team were over in picturesque Berlin for the largest consumer technology show in Europe –..

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How to make the most of PR at Dmexco 2016

As the marketing industry looks forward to Dmexco in September, Jargon PR MD Simon Corbett explains how companies can make the most of the two day conference. Every year Dmexco plays host to the biggest names and trendsetters in the digital marketing industry. This central hub attracts more than 50,000 visitors, 400 industry speakers and..

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The IOC is shooting itself in the foot with a starting pistol with its Rule 40 threats

Senior Account Manager Tom Johnson tells PR Week why he thinks the International Olympic Committee’s enforcement of Rule 40 is a mistake. There’s been a lot of talk about the IOC enforcing its infamous Rule 40 on social platforms. In theory, Rule 40 stops the over commercialisation of the Olympics but practically, it simply gives..

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Team Jargon PR: Dominic Needler

What is your name and where do you come from? My name is Dominic and I’m from Reigate What is your favourite thing about PR? The fact that nothing is ever the same, the industry is constantly changing. What has been the highlight of your working life? Did some experience with ‘Chessington World of Adventures’..

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Jargon PR helps deliver Pace Insights’ ‘marginal gains’

We’re delighted to announce our appointment by sports insight and analytics firm, Pace Insights. We will be providing them with media relations and branding support throughout the summer, including around the Rio Olympics. The aim is to increase the company’s profile and share of voice around this summer’s sporting events and upcoming Rio Olympics. Leveraging..

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Team Jargon PR: Rachel Macpherson

What is your name and where do you come from? My name is Rachel and I am from Brighton. What is your favourite thing about PR? Seeing something you have been working incredibly hard on with a client get published. What has been the highlight of your working life? Meeting lifelong friends from my university..

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Jargon PR goes back to school with appointment by 3D Classroom

We’re delighted to announce our appointment by education technology innovator Sensavis to plan and manage the international launch of ‘3D Classroom’, an interactive learning app aimed at teachers, principals and school leaders to help motivate and engage students. Our campaign will drive international awareness and generate media coverage for Sensavis and the ‘3D Classroom’ app..

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My year at Jargon PR

JAE and placement student Kerry Evans sums up a great year with Jargon PR When my second year at Reading University rolled around I had to decide whether I wanted to carry out a placement year or continue on with my degree. Safe to say I’m very glad I chose to apply for, and fortunately..

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The rise of ‘automated’ journalism and what it means for PR

Jargon PR’s Lilian Smit calls on the industry to keep being creative. An idea once confined to the pages of sci-fi novels: robots and machines, have started taking on jobs, most prominently in the automobile and retail industries (don’t we all love the iconic ring of ‘please place your item in the bagging area.’) So..

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Five things we can learn from Manchester United’s own goal

Writing for Real Business, our SAE Sam Mohr looks at Manchester United’s sacking of Louis Van Gaal. When Louis Van Gaal was removed from the manager’s position at Manchester United earlier this week, few in the footballing world were surprised. It was one of the worst kept secrets that the Dutchman was close to being..

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Our new website and plans for 2016-17

Welcome to the new Jargon PR web site which after a lot of planning and preparation launched in April 2016. Planning our new site was a great opportunity to reflect on where we are, why we do what we do and the direction we’re heading in. First of all, I want to thank all of..

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Real Business: Making the most of the Xmas Rush

Writing for Real Business, Account Manager Kevin Winfield outlines three last minute steps to make the most of the Christmas rush. For many, Christmas marks a time for tacky jumpers, eating your body weight in mince pies and one too many sherries at the office party. But for product-based businesses, Christmas presents an exciting opportunity..

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Jargon PR: Small agency of the year 2016

We’re delighted to announce that Jargon PR has been recognised by the prestigious CIPR, as the Outstanding Small Public Relations Consultancy of 2015 in the annual PRide Awards. We were initially shortlisted for the awards earlier in the Autumn, along with a number of other small agencies. The company stood out due to the impressive..

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Industry body appoints Jargon PR

We’re delighted to announce our appointment by the Institute of Sales and Marketing Management (ISMM), the UK’s top sales institute and awarding body. Jargon PR will be helping the ISMM by driving awareness of the organisation within the UK sales, marketing and business press. Central to the campaign will be PR support around the annual..

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ad:tech New York

Jargon PR Managing Director, Simon Corbett gives his thoughts on some of the exciting technology he saw at ad:tech New York. Last week I attended ad:tech in New York. The event is designed to bring together the marketing, technology and creative community for two days of networking, learning and fun. During the show I saw..

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Run Santa, Run! | The Childhood Trust

With Christmas fast approaching the team at Jargon has been preparing for the onslaught ahead. December brings with it Christmas parties, dinners, and general eating and drinking, and we all want to get in shape for it. So when our wonderful client and charity of choice, The Childhood Trust asked if we wanted to join..

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Phenodays 2015

Tom Johnson, Account Manager at Jargon PR reports on his time at Phenodays in Munich with LemnaTec On a slightly drizzly, late October morning, I packed an overnight bag and left London for what turned out to be a similarly overcast Munich to attend Phenodays, a conference hosted by our client LemnaTec. Arriving at Heathrow,..

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PR Week: Honest Creativity

Writing for PR Week, Senior Account Executive, Sam Mohr examines honesty and creativity in PR.   We’ve all been asked to sell a story no one wants to hear, through a press release that we know nobody will want to write about. Too many PRs then choose to endure that embarrassing phone call to a journalist,..

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Ancoris re-appoints Jargon PR

We’re delighted to today announce our re-appointment by Google for Work Premier Partner Ancoris. The technology team at Jargon will be helping Ancoris to build awareness and grow the organisation’s reputation throughout the technology, IT channel, vertical and national media. The appointment follows a number of successful campaigns, stretching back over four years. Previous work..

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Jargon Summer Party

By Lilian Smit At Jargon, being in the London office only has one drawback: not getting to see our beautiful colleagues based in Hampshire on a daily basis! Many a message is pinged back and forth, a longing phone call is made “how are you” “yeah alright, weather’s nice”. Niceties which, of course, mask the..

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How do we meet KPIs in PR? #CommsChat

By Sam Mohr On Monday night in the heat of our London office, following a glorious #CheekyNandos, some of the Jargon team sat down to get involved in an evening of Twitter debate with the lovely people at Comms Chat. As we lead the discussion from the Jargon PR Twitter account, it bought up some..

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Extra cheeky PR with a side of banter

   WRITTEN BY TOM JOHNSON #CheekyNandos caught the internet by storm a couple of weeks ago. What appears to have started out as a, for want of a better phrase, ‘cheeky bit of banter’ between lovers of a casual dining restaurant has erupted onto the news feeds of almost every social media platform and online news..

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Jargon PR has been named in the PRWeek Top 150

We are very excited to announce that we have been named in the PRWeek Top 150 League Table! This is the first year Jargon PR has been included in a list of the top 150 consultancies in the UK. There are over 4,300 UK agencies in the country, being named amongst the top 150 is..

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My Year At Jargon PR

It seems like only a few weeks ago I started my 12 month placement at Jargon PR and now I only have two months left. I can’t believe how quickly the time has flown by! I’ve learnt so much in the past ten months. I now understand why years in industry are so highly recommended..

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Five ways to maximise your presence at InfoSec 2015

As the security industry starts to look forward to InfoSec in June, Jargon PR MD Simon Corbett explains how companies can make the most of the three day conference. Every year at InfoSec businesses in the security industry each invest thousands of pounds on impressive stands and product demos. For some, the deals done at..

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Team Jargon PR: Sam Mohr

What is your name and where do you come from? My name is Sam and I am a Londoner through and through. What is your favourite thing about PR? Having the ability to open up and develop business markets for clients through getting great press coverage. What has been the highlight of your working life?..

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The BETT Show 2015

From 21st – 24th January, experts from the education and technology industries made their way to the Excel London for the world’s leading learning technology event, the Bett Show 2015, and Jargon PR was sure not to miss it. Now in its ninth consecutive year of exhibiting, client Redstor, a leading UK provider of data..

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Jargon PR’s Tech Predictions for 2015

Sam get’s excited about the new year. . .  With every journalist and their intern filling our minds with a mix of technology gift guides and predictions on the tech trends for 2015, here at Jargon HQ we wanted to get involved. Here are our top three tech trends for 2015:   Wearable Tech Last..

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Jargon PR’s 2014 Highlights

2014 has been a great year for Jargon PR. We’ve started working with some exciting new clients, run successful and innovative campaigns, and said hello to some great new people. As we look towards next year each of the Jargon family has shared their highlight of 2014. Becky Smail One of the most impactful pieces..

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NATTER APPOINTS JARGON PR

Ever wondered what you can say in just three words? Well here is a message from us . . . “Natter hires JargonPR” We are delighted to announce we have begun working with new social media platform Natter. Natter allows its users  to ‘natter’ with three word messages and  links friends, family and colleagues together..

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Creativepool Hires Jargon PR

  Creativepool a unique, awarding winning network that connects those in the creative industry throughout the UK has recently appointed Jargon PR. The Creativepool platform allow companies and individuals to showcase their work, broadcast their news and promote their services. Other network members can follow and connect with agencies, brands, freelancers and suppliers; find talented..

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Another Client Win for Jargon PR!

Another day, another win for Jargon PR! We have been hired by an Austin TX United States start-up Corporation to help launch the new and exciting Syncube in the UK and US. Syncube automatically and securely backs-up media files while simultaneously charging smartphones wirelessly. It has been doing very well on Kickstarter and we have..

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Team Jargon PR: Simon Corbett

What is your name and where do you come from? Simon Corbett. Born in Essex, moved to Milton Keynes as a boy. Graduated from University and moved to Oxford for a role in PR. Since 2008 I have lived in Berkshire. What is your favourite thing about PR? I love the variety PR brings. One..

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Tom Carter Watch Launch …

On Tuesday this week the Jargon PR team launched luxury watch brand Tom Carter Watches to the UK press. The launch involved the consumer press racing Tom Carter Ambassador and Formula Championship winning driver Tio Ellinas at the London Team Sport Go Karting centre at London Docklands, followed by a launch party at The Attic..

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Team Jargon PR: Jennifer Hartle

What is your name and where do you come from? Hello, I am Jen and I am from Eversley, a little village in Hampshire where Charles Kingsley also called home! What is your favourite thing about PR? My favourite thing about PR is the wide variety of clients you get the chance to learn about..

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YOUR LIGHTBULB MOMENT

On the 17th of October, our client Bright Ideas Trust are hosting Your Lightbulb Moment, an event which offers prospective entrepreneurs an opportunity to listen and participate in a series of workshops and presentations that will motivate, encourage and inspire them to start their own businesses. Taking place at Tottenham Hotspur Football Club, Your Lightbulb..

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Team Jargon PR: Kevin Winfield

What is your name and where do you come from? I’m Kevin and I’m from a small town in Surrey. It’s not the most exciting place to live but it is ideal for long walks with the dog and country pubs. What is your favourite thing about PR? I was first attracted to PR due..

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The Countdown to OpenCo…

We are delighted to say we have been re-appointed by OpenCo to handle the second annual UK OpenCo event. OpenCo is a new style of conference that unites London’s most innovative companies and invites them to open their doors to executives, entrepreneurs, investors, and future influencers. OpenCo is a mashup of an open studio tour and..

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NOMINATED: FRESH AWARDS B2B CAMPAIGN

We are really excited to announce that we have been nominated by Fresh Awards for the Freshest Business to Business Campaign for our work with client RealVNC, “Invisible to invincible, the UK’s next one billion pound technology company arrives.” The awards are judged on demonstrating how public relations techniques have successfully built awareness, enhanced company..

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Team Jargon PR: Laurel Davis-Lyons

What is your name and where do you come from? Laurel Davis-Lyons and I am from Milton Keynes, which I am very protective of if people make jokes about! What is your favourite thing about PR? Working with brilliant, intelligent, creative and fun people! What has been the lowlight of your working life? Mistakenly wearing..

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JARGON PR SHORTLISTED FOR OUTSTANDING SMALL AGENCY BY CIPR

We are really excited to announce that for the fifth year running Jargon PR has been shortlisted for the CIPR PRide “Outstanding Small Consultancy” award for the South of England. We are really proud to be recognised for such a prestigious award and cannot wait to hear the results in November.  Fingers crossed! 

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Team Jargon PR: Tom Johnson

We introduce our newest team member… What is your name and where do you come from? I’m Tom and I’m from Bath – a lovely city in the West Country, famed for its beautiful Georgian buildings and warm natural springs. What is your favourite thing about PR? Converting PR sceptics into believers. PR is such..

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Harnessing data, the easy way…

We went on a mission this week to search the treasure trove that is the app store and found ourselves a little bit in love with these three apps for analysing data: Evernote Evernote is an easy to use, free app which can help make your life a lot easier and productive.  The highly intelligent..

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Public Safety Experts turn to Jargon PR

We are excited to announce that we have been appointed by Qylur Security Systems, an innovative technology company that develop security screening solutions used at large public sports and entertainment venues, monuments and transportation hubs internationally. The team at Jargon PR will be working on a media relations campaign to promote Qylur Security Systems role..

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London’s Silicon Valley may just be a roundabout, but it is our roundabout!

   Written by Sam Mohr Last Monday morning I came into Jargon PR’s London office to find all of the desks and chairs removed, and a man with a very large camera with BBC written across it perched where I normally sit. I immediately checked I had picked up coffee and not tea from Starbucks,..

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Jargon PR goes ape

Last week we kicked off the summer with our annual summer party…we all headed to Go Ape, the UK’s No.1 forest adventure, to try our hand at leaping off Tarzan Swings, walking the high ropes and flying down a huge zip wire in an attempt to make a graceful landing! It was great to get..

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Driving Technology Forward: High Performance, Low Carbon Automotive Day

  Written by Kevin Winfield Back in mid May, we were invited by client Vayon to attend the High Performance, Low Carbon Automotive Day to rub shoulders with some of the biggest names in the the automotive and motorsport industries. The day-long event, aimed at engineers and key influencers, allowed for some of the most..

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Techmix Partners with Jargon PR for their Digital Summer Trip

We’re really chuffed to be teaming with TechMix again as their media partner to deliver this years Digital Summer Trip in July (3rd, 4th & 5th). Right on our doorstep in Tech City this digital festival focuses on digital skills and routes to work. Dedicated to digital entrepreneurship TechMix have invited the world’s leading digital and..

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Jargon PR joins London Tech Week!

Throughout the week thousands of the industry’s top tech professionals will be flocking to London to be part of London’s thriving tech hub for London’s first ever Technology Week!  On the 17th June, we will be hosting a free workshop on how PR can help businesses.  The workshop will explain how tech businesses can manage their reputation throughout..

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Jargon PR hired by EcoMachines Incubator

We are really pleased to announce we have been appointed by EcoMachines Incubator,  a CleanTech incubator which helps accelerate the growth of startups in the high-value manufacturing and advanced engineering space. The team at Jargon PR will be working on a media relations campaign to promote EcoMachines Incubator Accelerator Programme. The programme is designed to..

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Fashion or Function: Is wearable technology suffering from an identity crisis?

  Written by Kevin Winfield Wearable technology has become a hot topic over the past year; with tech and fashion commentators and consumers all weighing in on the subject and asking the question, “who is actually going to wear it?” The Guardian recently published a piece highlighting the fact that hundreds of Galaxy Gear smartwatches..

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Blur Group appoints Jargon for launch of video services

We are pleased to announce we are now working with leading s-commerce company blur Group on a project that adds video production services to the Global Services Exchange. blur Group are at the forefront of changing the way businesses buy and sell services. The exchange works for every kind of business, from design and marketing..

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How to keep tech engaging without mentioning Breaking Bad

   Written by Sam Mohr Among the technology publications, one of the most difficult tasks when trying to get articles placed is making them engaging and accessible to readers, in order to stand out from the crowd. In my experience the most important thing, no matter how complex the topic, is to find an interesting..

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CEBIT 2014

Hannover’s annual gathering of tech companies did not disappoint. Big Data and datability, social, cloud and security were among the main technologies showcased. However the development of Artificial Intelligence really grabbed the headlines. The German Research Centre for Artificial Intelligence unveiled a robot with a flexible spine and equipped with multiple sensors. The robots communicate..

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Audience Technology Company Affectv Hires Jargon PR

Affectv, an audience technology company that understands how people interact with content, has chosen use Jargon PR as its dedicated PR agency. Affectv is revolutionising how brands market to people with more relevant targeting, meaningful messaging and actionable insights for  global media campaigns. They have announced a Series A funding round from Octopus Investments. The..

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The School Planner Company Hires Jargon PR for New ePlanner Launch

We are excited to announce our latest client win, The School Planner Company, a designer and supplier of student planners and homework diaries. The School Planner Company has over 15 years of experience working with schools, currently supplying bespoke planners to over 3,000 schools, with double-digit growth each year. The team at Jargon PR will..

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Jargon PR’s gone Google

It’s not every day that Google knock on your door, asking to shoot a video of you and the team, but that’s what happened last Summer. After two days of filming and a few outtakes, hopefully resigned to the cutting room floor, we had it. The video went live this week at the Google Global..

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Iconic Camera Manufacturer Hires Jargon PR

We’re excited to let you all know about our latest client win, Rollei, a world famous brand that has made the world of photography accessible for everyone for 90 years. In recent years Rollei has diversified into sport and action cameras and equipment, Jargon PR will be providing media relations, event and social media support to..

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WriteLatex Event

This month saw Jargon PR launch an exciting new service from WriteLaTeX, the online platform for scientific writing. The launch of Overleaf at the British Library was attended by media and bloggers from the academic publishing community, as well as a host of science and business press. The event was based around the idea of..

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New team members to start the year!

January not only brought the rain but also three lovely new team members due to new client wins! Jonathan (JJ) and Sam join us as Account Executives and have both launched themselves into the amazing accounts we have with great success (they have also boosted the boy count on the team!). We also welcome Polly,..

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PS4 Vs Xbox One Vs the Internet

You don’t need to be into video gaming to know that two new games consoles are being launched this month. The Xbox One from Microsoft was released on 22 November and the PS4 from Sony is out on 29 November. Whether you’re a gamer or a beleaguered parent who is being harangued into buying one..

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Adobe hack and passwords

October 9, 2013Category : Blog

Following the news that Adobe has suffered a major security breach it is once again clear that when it comes to passwords you should be careful if you use the same one for multiple sites. The trouble is we all do it. After all how else are we to ever remember all the passwords we..

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New Creative Communications Agency Hires Jargon PR

I am excited to tell you all about our latest client win, HOLLAND+SEMARK, a creative communications agency that offers ‘London quality design’ to its local area, Farnborough, Hampshire. Founded by Lawrence Holland and Barry Semark, HOLLAND+SEMARK offers communication design services to a wide range of sectors including the automotive, pharmaceutical, petrochemical, sport, manufacturing and design..

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Microsoft to bring back Blake’s 7

August 19, 2013Category : Blog

Following the successful relaunch of Doctor Who, Microsoft is reportedly in the process of bringing back some more classic 1970s British sci-fi in the form of Blake’s 7. According to The Financial Times, Microsoft is financing the shows in order to generate unique content for its upcoming Xbox One entertainment console that is due to..

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Indo European Foods Ltd. Appoints Jargon PR

I am pleased to announce our latest client win, Indo European Foods Ltd and the brand Kohinoor Foods have appointed Jargon PR in the UK. Kohinoor Foods is a UK based, Indian food manufacturer who specialises in creating authentic Indian flavours through a variety of products including Basmati and Long Grain rices, cook-in sauces and..

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Google Glass Ban

August 6, 2013Category : Blog

Even before the technology is available to buy in the UK, the government has said that drivers who wear Google’s new ocular technology will receive a £60 fine and get three points on their licence. The stance follows on from the 2003 ruling that banned the use of handheld devices whilst driving or riding a..

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When is a camera not a camera? When it’s a phone

July 16, 2013Category : Blog

Nokia, this week, launched a new phone. The main selling point of the new Lumia 1020 isn’t its battery life, the size of the screen or how well you can use it to make calls. No, its main feature is that it sports a 41 megapixel camera. Yes you read that correctly, 41, not 4.1,..

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Jargon PR Launch OpenCo In London

Jargon PR were excited to support OpenCo, in it’s first European incarnation last week. OpenCo, which was started in San Francisco by Wired Magazine co-founder John Battelle, is a mix between a business conference and artist’s open studio with the vibe of a music festival. It offers a unique insight into the inner workings of..

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Internet of Things

May 30, 2013Category : Blog

Internet enabled toasters… As a society we have got used to having internet access on our computers and now on our smartphones and TVs. Would you want it in your toaster as well though? Now this may sound stupid, but it could happen. There is a movement called the internet of things where lots of..

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Windows 8 woes

May 14, 2013Category : Blog

As the world moved from desktop PCs and laptops to tablets and smartphones Microsoft, the former king of the PC world, realised it was being left behind. So it cooked up Windows 8, the most radical change to a PC’s operating system since Windows 95. In many ways Windows 8 is great. Well it looks..

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Augmented future, is it a reality?

April 23, 2013Category : Blog

Wearable computers have long since been the meat and drink of science fiction writers, soon though they could be the reality. Google has been talking about its Google Glass technology for some time, but now the hardware has finally made its way out of the labs in Mountain View. The technology, if you haven’t heard..

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Testing, testing. 1,2,3!

March 20, 2013Category : Blog

No matter what IT project you might be working on, if you don’t get everything sorted out in the testing phase things will come up and bite you. Video games are now a big part of the world and the UK’s IT industries, they generate billions of dollars of revenue every year and the biggest..

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Where It’s App

With BYOD on the lips of many IT workers, there is one aspect of staff using smartphones and tablets in the workplace that isn’t often addressed and that’s the apps that run on them. Apple has now approved over 1 million apps on its App Store and the number available on Google Play isn’t that..

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Protect your identity

Monday 28 January is the annual privacy day and is a good time to have a think about your online identity and, more importantly, keeping it safe. To help everyone do this there are some simple tips. Whether you run a business or just use the internet at home, you need to make everyone who..

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Why Those Facebook ‘Faces’ Just Might Matter

So do the social media ‘likes’ – all those faces in Facebook for example – have any brand or campaign value?  True, with SM now in the mainstream, all those ‘likes’ are simply-reported.  They add up quickly and they’re superficially reassuring.   Yet, according to many, their impact on consumer preference is often negliglible.  And the..

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Goodbye Windows XP

For those of you still running Windows XP, it’s about time you thought about moving on to something else. With this in mind I think we need to go back 12 years to the second year of this century: 2001. There may not have been a Space Odyssey, as predicted by Arthur C Clarke, but..

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Why Big Data Matters

Buzz words may be annoying but big data is more than the latest craze word in the IT industry – it’s essential. Why is this? Well according to IBM we create 2.5 quintillion bytes of data every day. That’s a lot of zeros. Also, 90 per cent of the data in the world was created..

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Smokewash, Liberty and The Risks to PR: Reflections on Leveson

So what was Leveson all about? Reflection suggests we witnessed an adroit and troubling playbook update, a ‘smokewash’. While a bonfire of wicked hacks creates a massive smokescreen, politicians, owners and, perhaps most egregiously, the police are exonerated and whitewashed. Ergo: smokewash. Next, lest we notice and that smokewash subsides, cue a far from inconsequential..

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Windows 8

Last week saw the launch of Microsoft’s latest operating system (OS), Windows 8. The OS has a completely new look and user interface and is designed to be used on desktop and laptops PCs and also Microsoft’s new Surface tablet devices and mobile phones. What this means is that even more employees will be coming..

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Heads in the cloud

Cloud computing has become a dominant buzzword, and yet people ask, “Is it really that special?” The cloud is nothing new. SaaS companies such as Salesforce.com and NetSuite have been offering software down wires for over a decade. But a major difference has now developed: finally there is some real confidence in the cloud. In..

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BYOD: headache or a relief

BYOD, meaning bring your own device (not bring your own drinks!), is a concept met with both interest and dread by business managers. A policy around BYOD in theory allows staff to use their own laptops, tablet computers or smart phones to do work, and also prepares for the right network capacity and security. On..

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Authenticity vs Perception

October 9, 2012Category : Blog

For product marketers, the ‘proof of the pudding’ is key. Truth, they assert, will out. Only once can you sell someone a dodgy motor, shoddy clothing or, yes, a bundle of subprime mortgages. Commit to consistent high quality every time everywhere and it will deliver brand loyalty and positive reputation. “Ah yes, but”, respond the..

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Jargon PR at the Golden Hedgehog PR Awards

Last night marked the start of the first annual ‘Golden Hedgehog PR Awards’ and Jargon PR were thrilled to be supporting them in their first year. The Golden Hedgehogs are the brain-child of high profile online PR magazine, PRmoment.com. PR Moment, who look behind the scenes at the PR industry, launched the awards programme to..

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Age UK: A Lesson in Media Hijacking

March 27, 2012Category : Blog

As a general rule, government announcements never fail to deliver a perfect opportunity for media-hijacking. The 2012 budget is no exception. Age UK, the charity that provide information and advice for the elderly, are a perfect example of an organisation using the budget to fuel publicity nationwide. The surprise announcement of the government’s new ‘Granny..

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