ARKADIN JARGON PR CASE STUDY

Campaign date: October 2018 – October 2019

POSITIONING ARKADIN AS INTERNATIONAL INDUSTRY EXPERTS WITHIN THE UNIFIED COMMUNICATIONS SECTOR

Arkadin enables clients to succeed in a digitally connected workplace with market leading cloud communications services.

Objectives
  • Amplify brand awareness of Arkadin’s UC solutions amongst the telecoms and business media
  • Build the reputation of Arkadin as a leading provider of Unified Communications, differentiating the business from key competitors
  • Showcase the expertise and successes of key Arkadin professionals within the UK, US and APAC telecoms and business media
  • Communicate consistent brand messaging and USPs across all content
Tactics
  • Thought Leadership: dominate the media with unique content
  • News: generate awareness of Arkadin’s latest announcements
  • Awards: communicate recent achievements and position the business ahead of competitors
  • Profiling: establish the expertise of key executives
  • Viewpoints: provide a commentary on the latest industry updates
  • Event Support: secure briefings with key industry press at trade shows

Campaign results

0M+
OPPORTUNITIES TO SEE
0
PRESS COVERAGE ACHIEVED (PRINT & ONLINE)
  • Increased awareness

    Jargon PR increased industry awareness of Arkadin’s launches and internal appointments through regular trade press coverage within industry-leading publications

  • Positioned expertise

    Successful positioning of Arkadin’s range of senior executives as industry experts, through regular thought leadership published in key trade and national media

  • Communicated brand message

    The coverage achieved was a mixture of: Technology, Telecoms & UC, and National Business


Highlights

Compare the Cloud
International Business TimesITProPortal
CEO Today
Total TelecomTelecomPaper

Testimonial

Having now worked with Jargon PR for the past 6 months, we have been delighted with their service. Selecting the right PR agency is among the most strategic business decisions a company can make. And Jargon PR has done exactly what we have needed them to do. They have helped us establish a strong voice in the media, delivering well-written content and positioning us in the best way to generate solid coverage. The team are professional and easy to work with: We can’t recommend them highly enough!

CARLA HORNE, GLOBAL HEAD OF BRAND, CORPORATE COMMUNICATIONS AND CONTENT, ARKADIN