There is no doubt that social media has worked its way into our everyday lives. And for businesses, it can be used as a direct form of communication with consumers and fellow businesses, giving them the freedom to control their brand message and how it is positioned in front of its target audience. However, it is crucial for businesses to determine a stable, well-structured strategy before entering the world of social media.
In this modern-day, we generally expect a business to be active on social media, it demonstrates relevancy and awareness of the times. It gives brands credibility and adds character to existing marketing efforts. Although, there are many reasons as to why a business will venture into social media. This can include, increasing following, building traffic to a website, promotion or generating new business leads. But, no matter what the reason is, it is important to define that goal to successfully reach your social targets.
In the latest episode of The Jargon PR Podcast, Emma Walkom, Account Executive and Marketing Executive at Jargon PR, discusses how brands can use social media to successfully reach target audiences, remain level with competitors and keep in touch with industry news.
Emma will also advise what social platform is best for your business, what you should be posting and how you can measure the success of posts for future content to come.