Emily John – It’s not business as usual: taking net zero action

It’s no secret that the concept of net zero has become a hot topic among global businesses operating in the B2B technology market. In simple terms, net zero refers to the balance between the amount of greenhouse gases that are produced and the amount that is removed from the atmosphere. With the UK on its journey to meet its net zero targets by 2050, it is becoming increasingly important for businesses to address the pressing issue of climate change and the detrimental effects it has on the planet. 

In this post, I want to cover (quickly) the importance of net zero for businesses operating in the B2B technology market, exploring how companies in this space are positioning themselves in a world where sustainability and consumer preferences are ever-changing.

Prioritising sustainability

One of the most prominent reasons why net zero is essential for B2B technology businesses is that sustainability is becoming an increasingly important factor in consumer decision-making. In fact, a recent report found that 72% of consumers consider sustainability in their purchasing decisions, meaning they are more likely to choose products and services that are environmentally sustainable. This trend has led to an increasing demand for products and services that have a low carbon footprint, use renewable energy sources, and are produced using sustainable methods. Businesses that are slower to adopt sustainable practices risk losing market share to competitors who are more environmentally responsible.

In addition to meeting changing consumer preferences, achieving net zero emissions has become a priority for businesses due to the increasing regulatory pressure. Governments around the world are implementing regulations and policies aimed at reducing greenhouse gas emissions and achieving carbon neutrality. Companies that fail to comply with these regulations risk facing fines, legal action, and damage to their reputation. By focussing on their net zero journeys, B2B technology companies will not only comply with regulations but also demonstrate their commitment to sustainability and gain a competitive advantage.

Delivering net zero 

Distributors have a crucial role to play in achieving net zero emissions. In the B2B technology market, they act as intermediaries between manufacturers and customers and have the opportunity the positively influence the supply chain in terms of sustainability. Many distributors are already taking steps to reduce their carbon footprint, such as using renewable energy sources in their operations, reducing waste, and improving the energy efficiency of their buildings. By doing so, they not only reduce their environmental impact but also encourage other businesses across the supply chain to adopt sustainable practices.

In addition, distributors can help their customers reach net zero by providing them with sustainable products and services. For example, by offering energy-efficient IT equipment, renewable energy solutions, and sustainable packaging. 

Overall, by adopting best practices and offering sustainable products and services, businesses in the B2B technology market can meet changing consumer demands, comply with regulations, and gain a competitive advantage. Distributors, in particular, have a crucial role to play in delivering net zero supply chains. As the world continues to become more environmentally conscious, businesses that fail to adopt sustainable practices risk losing market share and damaging their reputation, meaning it is essential for them to prioritise net zero emissions and work towards a more sustainable future.