PR Tips for Ensuring a Competitive Advantage
Whilst it may feel challenging at first, earning the competitive advantage in your industry can result in customer loyalty, brand credibility and an increase in profit for your business. Fortunately, there are ways that your brand can cut through the noise. In this blog, we explore how you can make your industry knowledge shine, win the hearts and minds of customers through content and earn the competitive edge that your business needs!
So kick back with a notepad and check out our top tips…
Embrace Your Expertise
Walk the walk and talk the talk. Believe in the fact that you’re an expert in your industry and let that be known. Don’t shy away from the opportunity of showcasing your knowledge, as customers will inevitably trust experts. The best way to showcase expertise is to jump on and deliver strong thought leadership pieces when the opportunity arises.
Demonstrate to potential customers that you are a key player in your industry through making sure you’re keeping a close eye on industry news and identify topics that you can respond to with knowledge and authority.
Perfectly partnering with thought leadership, executive profiling creates a personalised perception of your brand and this will ultimately make your offerings more favourable. Unless your industry is particularly niche, customers simply have too many choices nowadays and no one has time to be interacting with a brand that lacks personality. Tesla is a great example when thinking about the importance of executive profiling. I imagine it’s quite hard to know of the Tesla brand without knowing who Elon Musk is.
Stay Relevant on Social Media
Social media is ideal for communicating and interacting in real time. Think of your social platforms as a way to tell your customers “we’re still here and this is what we have for you”. Fuel your fire! It’s no use expecting your customers to remember or connect with your brand if you aren’t putting the work in to nurture and engage your community.
Chat to your audience! Make sure you’re interacting with those who are interacting with your brand. This is essential, as people are following your business because they like what you are offering, so make sure you’re treasuring this, it’s the best gift your company could ask for. A tip to stay on top of interactions is to remember that you too are a consumer, so respond to enquiries, comments, and questions the way you would want to be replied to.
In addition to engaging with your audience, you can use your social platforms to expand your reach, interacting with topics outside of your ‘follower zone’. This can be a great way to build your brand’s credibility through connections with other individuals, companies and influencers within your space.
Actor Will Rogers had the great quote “even if you are on the right track, you’ll get run over if you just sit there”. In other words, be active not stationary, as this will give competitors the opportunity to get ahead of you.
Get Creative With Content
Set out a plan for content and generate ideas with your entire team. Ask yourselves: what content will provide real value to our audience, what challenges can we help them solve and what types of content do they want to see? High quality content that serves the customer will always make your business more favourable.
It’s a common mistake with delivering content, that people think that a higher output is more advantageous. Therefore, whilst consistency is definitely important, it’s more important to avoid being generic. So, find the right balance. In the end, high quality content means more credibility, so remain critical of the content you are launching and make sure it always answers the question, ‘is this providing value for my customer?’. Pair your written content with high quality images, as this will bring your content to life and draw customer attention.
You can take this a step further and do research to see what similar businesses are doing. This will allow you to see what’s already being done and identify gaps that you can then leverage on to make your content fresh, unique and impactful.
If you would like to work with a team of experts to support your brand in achieving a competitive advantage in your industry, contact firstname.lastname@example.org today and we can have a chat!
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