Alex Doamo – Life at a B2B PR Agency

Tell us a bit about yourself and your role at Jargon PR

My name is Alex Doamo and I joined Jargon PR last May as a Marketing Assistant following my graduation from the University of Reading, where I studied Business and Management. 

My scope of work is quite broad and varies from week to week. I am one of the few members of the team who is not client facing, so whilst most of my peers focus on client results, my work revolves around marketing and awareness for the agency. I am responsible for managing social media, writing blogs for the website, drafting client win press releases and submitting awards entries, but this is just scraping the surface. The job is so dynamic and fast paced and every day is different – and that’s what I love most about it. 

What is your favourite thing about marketing? 

Marketing is constantly changing. Companies frequently need to adapt their methods and think of new ways to make their business be seen. Right now we’re seeing a period of businesses incorporating video into their social plan to remain relevant and engaging amidst the rise of TikTok and short length content. Short length video is the trending approach currently, but what’s to say that in a couple of years people won’t move onto a new craze? Perhaps metaverse marketing will be all the rage. That’s the interesting thing about marketing, you never know what’s next. 

What is your advice to anyone looking to develop in their PR career?

My main piece of advice would be to focus on communication and team interaction, as this is something we prioritise at Jargon PR. You will always catch the team working collaboratively in the office, from asking each other questions, offering opinions and advice and sharing perspectives no matter what level we are at. It’s great to have the initiative to want to do things independently, but working alongside a strong team of colleagues will allow you to be an information sponge to inevitably help you grow in your career. 

What do you like to do outside of work?

I love participating in any sort of sporting activity when I’m not working and I would probably say my ideal day would involve something sports related. I grew up playing football and whilst I stopped playing competitively when I was 17, I still love having a kickabout whenever I get the chance. 

I also enjoy watching and participating in martial arts. I’ve recently taken up Brazilian Jiu Jitsu and it’s blown me away how much there is to learn in that sport. It seems really alien at first, but it has to be one of the most rewarding and exciting activities I’ve ever been involved in. I would recommend it if you’ve never tried it. 

Beyond that, my family and friends are very important to me, so you’ll find me spending time with them when I’m not working. I’m fortunate enough to have many of my family members living quite close to me, so we’re together a lot.  

What is your favourite thing about Jargon PR?

The team support is without a doubt my favourite thing about working at Jargon PR. As a young employee just starting my career, I was delighted to be welcomed into a company where everyone was so closely knit in a collaborative environment. This was clear when I started working at the agency and was instantly assigned to my line manager Dani and had the journey for my progression set out with bi-weekly meetings and quarterly reviews. From the day you start at the agency you know where you’re heading, which is something I’m very grateful for. 

What are your top podcasts/TV shows/movies? 

I wish I was a fan of reading, but if I’m being honest I haven’t sat down to read a book in a few years now. I find podcasts to be a great way of learning new information in a way that’s more enjoyable (to me at least), so anyone who knows me knows that I will listen to one almost daily. One of my favourites is the podcast of Computer Scientist, Lex Fridman. Lex is incredibly insightful and covers a broad range of topics in each episode, speaking to a bunch of interesting people – including guests such as Elon Musk, Mark Zuckerberg as well as frequent comedians. 

Without a doubt my favourite TV show of all time is The Simpsons, specifically the early seasons of the show when the writing was at its peak. It’s incredible how they can pack a deep and brilliantly written story into each and every 22 minute episode. The show is nostalgic, thought provoking and has incredible comedic timing. 

My favourite movie of all time is ‘Catch Me If You Can’. Everyone has that movie/TV show that they wish they could watch for the first time again. This was mine. I remember watching it as a child and being taken back by the story, researching the real life Frank William Abagnale for days after my viewing. 

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