Life at a B2B PR Agency- Julia Fitzgerald

Tell us a bit about yourself and your role at Jargon PR

My introduction to Jargon PR was a bit different to everyone else’s as I was part of the company’s first acquisition with Vantage PR back in 2020, which also happened to be right in the middle of the pandemic. I went from a 9-5 at a south Wales company to commuting across the country every week to be part of a thriving B2B PR agency that has brought me a great wealth of opportunities and experiences. 

Prior to coming to Jargon PR, I’d worked in PR for three years and as a copy editor for two years before that, so my background has always been very much writing-orientated.

I came on board as an Account Manager and have gone from a world of trade clients to working on accounts in a variety of different industries, from RFID to Marketing and API to Channel, no two days are ever the same. My main focus is managing the accounts I handle and creating PR plans for the months ahead, proofreading and writing content and sometimes the pitching side as well. In reality, we are jacks of all trades and industries, and we love nothing more than finding the best ways to showcase our clients as leaders in their fields. 

What is your favourite thing about PR?

My first love is content writing. Press releases, thought leaderships, whitepapers or reports, I enjoy nothing more than watching an idea grow and appear online or in print. We’re proud of the results we get for clients and if they succeed, we succeed. 

I’m a creative writing graduate who was guided in the direction of PR by one of my tutors who could see the areas that brought me joy and which I also excelled in. He recommended pursuing a masters to see if it was the right fit for me, and here I am five years later.       

I really love working with the team and finding the most innovative and creative ways to get my clients out there, thinking outside the box and learning so much along the way.

What is your advice to anyone looking to develop in their PR career?

You won’t get it right every time, and nor do you need to. The best way to learn is to experience as many different scenarios and outcomes as possible, and things always have a habit of working out in the end. It even gives you the confidence to work differently in future.

My first few years in PR were very much self taught, which can be daunting, and I wore many hats on a daily basis. Now, being part of a larger team, I strive to be the manager I know those starting out want and need. Being approachable, constructive and bringing fun to what is a high pressure environment makes a big difference to team members who are learning the ropes. And if all else fails, fake it till you make it!   

What do you like to do outside of work?

I read a lot and really enjoy going for walks. I like to travel to places I haven’t been and document my time there. As a teenager that was writing travel journals and collecting postcards from each place, now I just take photos. 

Lockdown has only enhanced this, and I’ve learned to appreciate the UK a lot more. We’ve done a lot of staycations in the last couple of years and I’ve seen more of the country than I ever have, and with working away from home a couple of days a week at the office, I have even more opportunities to do that. 

What is your favourite thing about working at Jargon PR?

The best thing about working at Jargon PR is the people. The culture makes the agency what it is and we work together in everything we do. The support and love between us all is evident, we work with our friends, and that’s what makes the agency such a well oiled machine.

Finally, what is your ‘PR Superpower’?

I’d say my superpower is the speed of my content creation, which I think comes with writing and journalism training. Once I get my head down I can get something on paper fairly quickly, which is something I find really therapeutic as well.

Creativity is also up there, I try to find the most unique perspectives rather than the most obvious, which are sometimes even a bit more obscure. One of the first things I say to new clients is ‘how creative can I be?”, which can lead to achieving results that don’t always seem possible at first glance. So I like to think that’s a bit of a superpower too.    


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