Meet The Team – Dani White

Tell us a bit about yourself and your role at Jargon PR

Hey! My name is Dani and I am an Account Director here at Jargon PR. I have been with the company since leaving university in 2017. But a lesser known fact is that I actually started out my career within The Jargon Group as a Junior Reporter for Global Dating Insights. 

During this time it has been a fantastic journey and over the years, I have been fortunate enough to watch the team and business flourish and also work with many exciting and innovative technology brands on some a whole host of national and international campaigns. On a personal note, looking back on the last five years makes me really proud of my own growth in PR.

When it comes to my day-to-day role, I’m sure every PR professional will agree when I say that a ‘typical’ day doesn’t exist! That’s what I love about our industry and working here. It may sound cliche, but every day is well and truly different, especially in the world of technology where new developments are always just around the corner. It keeps me motivated and always in tune with the world around me. 

As an Account Director I have a number of main responsibilities. The first is working with clients in building and executing strategic and impactful comms plans that support their PR objectives and align with their wider marketing and business goals. I am also very proud to have the opportunity to lead a fantastic team of PR professionals across an array of accounts and sectors, while mentoring my direct reports with their own career development paths. I have such a fulfilling role and I enjoy working with my clients and colleagues each and every day! 

What is your favourite thing about PR?

This is a tough question! If I had to choose, I would have to say the people. From journalists, to partner agencies and also my colleagues, I have the pleasure of speaking to some really inspiring, intelligent and interesting people every day. 

After a tough couple of years for all, it’s so exciting to return back to trade shows and face to face client meetings. It’s always been one of my favourite parts of the job and I can’t wait to get back out there! 

What is your advice to anyone looking to develop in their PR career?

My advice would be to believe in yourself and use the support network around you. PR is a bustling and fast-moving industry full of things to learn, so don’t be afraid to not have all of the answers.

Be open to learning from others, embrace feedback and share your own experience with others around you. It’s the best way to grow in your career. As natural communicators, it’s important that we use our art of communication to reach success for our client and for ourselves.  

What do you like to do outside of work?

To some of my colleagues’ dismay, I’m an avid Tottenham Hotspur fan and most weekends, you will catch me enjoying the delights that the Premier League has to offer. Music has always been a love of mine and for me, nothing can beat live music! I’ve got a few gigs lined up for this year that have been rescheduled due to the pandemic and can’t wait!  

What is your favourite thing about working at Jargon PR?

Without sounding like a broken record, my favourite thing about my job here is working with all of my colleagues. We’re really proud of our social culture at Jargon PR and I feel very lucky to have made some great friends over the years past and present. It has given me the opportunity to grow professionally and personally and I’m excited for what the future has in store for us! 

What are your top three podcasts/books/movies?

Let’s go for one of each!

Off Menu Podcast – I’ve loved James Acaster and Ed Gamble on Mock the Week for so long and when I found out they were creating a food-related podcast, I thought it was a dream. Who knew that celebrities choosing their dream starter, main dish, side and dessert would be so entertaining?! I’ve also learned that it’s a great conversation starter for friends and family and I regularly ask people I meet to tell me their own dream meals! 

This is Going to Hurt by Adam Kay – This is a bestseller for a reason. A funny, honest and harrowing account of his time as a Junior Doctor working for the NHS and the impact it had on his personal life. There were times when I laughed and also times when I cried whilst reading his stories. It was also a timely read for me, as I began reading it in the first UK lockdown. The book simply reinforced how truly fortunate we are to have the organisation, but more importantly, all of the key workers that keep our health services running. 

Emperor’s New Groove – I would be lying if I put anything else! It’s one of those films that I could watch every week and still belly laugh. As a 90s kid, this early 00s number is a real throwback film for me. It reminds me so much of my childhood and I’ve always wanted to ride a real life version of the waterfall on the front of Kuzco’s palace! If only…

Finally, what is your ‘PR Superpower’?

Coming from a journalism background, my first passion was always content creation and over the years, I worked hard to learn my craft and apply this to the copy I create for my clients. There’s nothing quite like reading a beautifully crafted story that inspires you, or a short pithy strapline that instantly captures your attention. Superhero name pending…