Jargon PR wins Reputation Management Award at the PRCA Dare Awards

Jargon PR is thrilled to win the Reputation Management Award at the PRCA Dare Awards! The win was a result of the agency’s campaign with Horseman Coaches following its misrepresentation in the media after it helped repatriate Britons from Wuhan in January.

In what is now more of a normalcy, we tuned into the virtual ceremony via Zoom link whilst sat in our Eversley office with a few drinks, quite different to the usual events that we’ve attended! During the ceremony, it was great to see Francis Ingham MPRCA, Director General, PRCA, reading out the winners of all the categories.

On Friday 31st January, 2020, The Daily Mail ran a front page story revealing how 83 Britons, repatriated from China following the Covid-19 outbreak and transported to RAF Brize Norton, sat without protective equipment on a Horseman Coach. Photography showed Public Health England officials on the coach wearing full Personal Protective Equipment. Horseman coach drivers and the potentially infected Britons were not. 

A huge media storm broke sharing the misrepresentation of the Horseman Coaches business. Over the next seven days, Jargon PR worked to rebuild the company’s reputation. The campaign helped Horseman Coaches turn what started out to be an extremely negative reaction into a story which portrayed the business and its drivers as heroes.

Following another successful year for Jargon PR, we were also shortlisted for ‘Small Consultancy of the Year’ for our financial and team growth, our new sustainability plan and impressive campaigns. Unfortunately, Jargon PR didn’t take the win this time, but it was an honour to be selected as a finalist for two categories and the awards and be recognised among the very best PR teams!