Why your business needs content right now

The COVID-19 crisis has meant that marketing and PR priorities have changed for all businesses, no matter its industry, or size.

Any communications strategy that was planned has had to suddenly be transformed, first to deal with the unchartered territory that was March and April and now to focus on the ‘new normal’. Communication is key and is why content is today more important than ever.

Communicating into the unknown

Who else remembers the last time when the whole world came to a standstill and every aspect of our lives was impacted and became uncertain? No? Exactly. The global pandemic we are living through is like nothing we have ever faced before. And as a result, people are looking for commentary, analysis, and guidance from industry experts.

Insights from experienced executives can help customers navigate through this tricky time and make sense of how things have evolved, and how we think things are going to continue to change.

No matter what industry you’re in, it’s fair to say that the future is looking slightly different now than it was back at the start of 2020. Which is why it’s more important than ever to look to your content strategy and provide a narrative of what is to come, not only to join the conversation of the aforementioned ‘new normal’, but to provide some direction in a world of uncertainty.

Good news has never felt so good

Not to point out the obvious, but there has been a lot of bad news circulating since the coronavirus outbreak. Which is why positive news is more appreciated than ever. Just as John Krasinski’s ‘Some Good News’ YouTube channel showed us, which has drawn in millions of views in a matter of weeks, there is a huge demand to hear good news.

This good news can come in many different forms. Over the last few months, we’ve seen companies working tirelessly to provide solutions and products that in some way can support people around the current crisis, whether this be health tech that combats the spread of the virus, or technology that has helped us work from home more efficiently.

What’s more, new appointments, solutions, or business growth, is also worth celebrating. In times of uncertainty, people are more susceptible to happy news about a company’s success and a business doing well during this crisis is worth recognising.

Our team of specialists are skilled in creating high-quality, thought-provoking content. From thought leadership articles and press releases, to whitepapers and case studies, we work with companies around the world to craft content that will help achieve their business goals. 

During the COVID-19 crisis, we have helped our clients communicate around an ever-changing, uncertain landscape and worked to produce content to navigate the pandemic.

If you’re interested in hearing more about our services and how we can work with you to produce unique content, drop us an email at hello@jargonpr.com.